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IHG gets a shot in the arm with SAMHI partnering for Holiday Inn Express brand

SAMHI to rebrand about 2,000 rooms in its portfolio under Holiday Inn Express

Thursday, November 23, 2017, 22:39 Hrs  [IST]
HBI Staff|New Delhi

InterContinental Hotels Group (IHG), has partnered with Indian hotel investment company, SAMHI, to rebrand approximately 2000 rooms operating and under construction within its India hotel portfolio, to Holiday Inn Express hotels.  


The recently signed portfolio comprises 14 hotels, including ten open hotels across key cities such as Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai. The additional four hotels are under construction. 

The signing sees IHG grow its pipeline to 41 hotels, positioning IHG as one of the largest players in India’s growing midscale hotel market. All hotels in the portfolio will be closed while they are being refurbished and upgraded with the latest design directives, to ensure the portfolio is fully representative of the Holiday Inn Express brand globally. The hotels will feature the next-generation design, several additional public areas and feature brand hallmarks to enhance guest service delivery.

Commenting on the announcement, Sudeep Jain, Vice President - Development, South West Asia, IHG said: “It is with great pride and excitement that we are announcing our partnership with SAMHI for conversion of their existing mid-market hotel portfolio in India to Holiday Inn Express. This is a significant move towards establishing IHG as a leading player in the midscale hotel segment in India, while we continue to build on our upscale and luxury offering in the country with InterContinental Hotels & Resorts and Crowne Plaza Hotels & Resorts.”

With this signing, IHG now have close to 60 hotels open and in the pipeline, across the Holiday Inn Brand Family. 

 Ashish Jakhanwala, MD & CEO, SAMHI, said: “We are delighted to be partnering with IHG and bringing their world class Holiday Inn Express brand into our business portfolio….. We believe that the re-positioning and rebranding of more than 1,900 rooms to Holiday Inn Express will be the largest such exercise in India’s hospitality sector to date. This landmark collaboration will help us to further strengthen our hospitality portfolio in the country.”

 
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