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Distilled Spirits Council of the United States hosts ‘Great American Whiskey Experience’ in Delhi

Monday, December 11, 2017, 15:00 Hrs  [IST]
HBI Staff | Mumbai

The Distilled Spirits Council of the United States hosted the 'Great American Whiskey Experience', a one-of-a-kind tasting session at The Lodhi, in New Delhi. The event was designed to showcase the mixability and versatility of American Whiskeys so that participants could compare classic American cocktails, such as the Manhattan and Old Fashioned, made with Bourbon and Rye Whiskeys, respectively.

The event, supported by the U.S. Department of Agriculture, featured a presentation on the history and unique production process of American Whiskeys. A short five-minute video about the American Whiskey Trail was played, which took the audience on an educational journey to many of the major brand home places and introduced top master distillers.

“American Whiskeys are in great demand around the world – with India as an important gateway and trend-setter for other key growth markets in the Asia-Pacific region,” said Keith Sunderlal, India Representative, Distilled Spirits Council of the US. “This event is aimed to showcase the heritage and flavours of American Whiskeys and share them with our discerning consumers. The response to American Whiskeys in India has been terrific and we are optimistic about further growth.”

He further added, "Global U.S. spirits exports exceeded USD 1.4 billion in 2016, and have been on an upward trajectory thanks to increased popularity, stepped up trade promotion programmes and implementation of market opening trade agreements. Uniquely American, Bourbon and Tennessee Whiskey products are the leading categories of U.S. spirits exports, accounting for over USD 1 billion in exports in 2016. U.S. whiskey exports to India in 2016 totalled over USD 4.8 million with a growth of 13.30%.”

The event also featured a cocktail workshop led by American Whiskey Ambassador Yangdup Lama, India's leading mixologist. He is also an entrepreneur, author and head of Cocktails & Dreams/Thirsty Three Hospitality. “It is great to be a part of this evening, whipping up quick and delicious cocktails with some of my favourite spirits American Whiskeys such as Bourbon, Rye and Tennessee Whiskey,” said Lama. “They are integral to the history of the United States, and they are experiencing significant growth around the globe because of their authentic heritage, their distinctive flavours and their versatility in cocktails.”

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