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Witlinger craft beer launches new design and brand mascot

Tuesday, December 19, 2017, 10:15 Hrs  [IST]

Witlinger, a leading craft beer in India, recently launched its new design and powerful brand mascot to attract millennials to its strong and bold brand appeal. The mascot highlights Witlinger’s British origin with a classic British Bulldog. 
According to the company- Kaama Breweries Pvt. Ltd., the British Bulldog design and personality will vary with every variant and different style of beer. Currently, Witlinger Wheat Ale has a Bulldog design that portrays the personality of someone who is bold and want to experience different flavours where as Witlinger Lager has a Bulldog portraying personality of someone who is sophisticated and drinks socially after work.

Speaking about the brand’s new design, Anuj Kushwah, Managing Director and Founder, Kaama Breweries Pvt. Ltd. said, “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. I am certain our new design will capture attention of the millennial and will help them related to what Witlinger stands for. This definitely adds fun in drinking good craft beer with the great bold design.”

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