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MBD Group to check into budget hotels space

Tuesday, January 2, 2018, 11:00 Hrs  [IST]
HBI Staff | Mumbai

According to a report in The Hindu Business Line, Education and hospitality company MBD is readying to check into the budget hotels category. The no-frills bed-and-breakfast brand will be called MBD Express, with rooms priced around INR 2,000.

The first letter of intent (LOI) has been signed for a hotel in Nasik to cater to the pilgrim market. “It’s a greenfield project. So it will take at least three years to come up,” said Sonica Malhotra, Joint Managing Director of MBD Group.
According to her, the country still doesn’t have a true no-frills, budget, bed-and-breakfast. “We want to disrupt the space by going very lean. Right now, what is available is not accessible to the mass traveller as their rates are upwards of INR 3,000,” Malhotra said.

“To make money on INR 2,000 is not easy,” she admited. “We have been at the drawing board looking at how to minimise our investments and yet make money.”

The group will be looking at both management as well as franchise models for MBD Express, she said.

“We are looking at a bottom-up approach rather than top-down, for MBD Express,” Malhotra said, pointing to how a lot of Category C and D towns require an organised hotel brand. So initially, the focus will be tier-III towns rather than metros.

 
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