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‘Our Hotel TV solutions enhance personalised experiences’INTERVIEW

With technology paving its way in major operations of the Hospitality business, Hotel TVs add a range of benefits to the hoteliers by ticking all the boxes to cater the modern-day clients’ needs. Puneet Sethi, Vice-President, Consumer Electronics Enterprise Business, Samsung India spoke to Akshay Nayak to discuss the contrasting aspects between a Hotel TV and that of a household setup.

Wednesday, February 7, 2018, 11:57 Hrs  [IST]

Q What variation do you see in the features of televisions installed in a hotel than that of a household?
For Hotel guests using the TVs, there’s no difference in operating both TVs but the Hotels receive multiple benefits such as manually limiting the start-up and peak volumes of its TV so that neighbouring guests are not disturbed inadvertently. These TV also offer a Home Menu or Home GUI that enables the hotel to add a welcome message, a logo and/or a video simultaneously on the TV boot-up screen. Also its Home Menu boasts an information menu, which allows the Hotel to save utility numbers such as the Reception, Housekeeping, Room Service, Travel Desk, Emergency, etc. and is accessible at the touch of a button via remote.

Interestingly, Hotel TVs are manufactured from fire-retardant material whereas Consumer TVs are not necessarily. These televisions also offer solution-based interactions with guests, which are two-way in nature and the Hotel can suggest options based on the guests’ past preference.

Q With technology taking toll over major elementary functions in the hotel space, what special features do your televisions provide to cater to the modern-day traveller/ guests?
Samsung offers a range of hotel TV products that are perfect for any hospitality environment- Luxury, Premium and Standard.

The Standard segment boasts a slim and narrow-bezel display for comfortable viewing, a Simplified Multi-Display Management and Hassle-Free Integration of hotel services to enable the guests to use a single remote control and get multiple displays running in least time.

The Premium segment offers flexible, luxurious viewing, Compatible Bluetooth-Powered Audio Streaming, and also allows the guests to use an integrated Ethernet bridge to transform the display into a versatile work station.

Services like high-end, immersive and flexible in-room experience, upscale display, life-like quality for a memorable viewing environment, slim and sophisticated design, and Seamless Personal Content Streaming with an integrated software access point technology to enable multiple tablets or mobile devices with wireless connection, are offered in the Luxury segment.

Q How are you willing to reach to the budget, premium and luxury segment of the hotels in India? What kind of growth are you expecting through this segment particularly in 2018?
Hotel TV adoption is at a mature stage in 5-star and 4-star category Hotels. However, in the base category and unbranded Hotels the adoption of Hotel TVs is still at a nascent stage.

Samsung products’ USP is the Home UI where one can simultaneously display a logo and welcome message along with important information. Another differentiator is that Samsung HTVs are made up of fire-retardant materials right from the base to the high-end models.

The company has been a market leader for the past three years, having more than 80% market share in the dedicated Hotel TVs market in 4-star and 5-star category Hotels.

Q What are Samsung’s future developments in the hospitality space to offer the guests with personalised and best-in-class gadgets?
Hotels can use the Hotel TV for promotions, display offers and boost guest loyalty by suggesting choices from amongst those in the Hotel. Hotel TV solutions also enhance the personalised experience. Imagine a solution where, as soon as guests check into the Hotel, they are welcomed by their names; they have a TV as per their preferred settings and preferred program list on the top, etc. Then the TV also recommends the food menu based on their last stay and last order. It also suggests spa options. The guest can evaluate and choose from among the options, book them and pay from the TV solution itself.

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