HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > F&B Overview > Industrial Catering
INDUSTRIAL CATERING

Bagrry’s India to expand their QSR format, Bagrry’s Health Café, to more cities

To look for strong penetration into HoReCa sector

Tuesday, March 27, 2018, 15:14 Hrs  [IST]
P Krishna Kumar | New Delhi

After its successful foray into health-food QSR segment a year ago, Bagrry’s India, one of the leading brands in the health foods and breakfast cereals segment in India, will be exploring expansion of Bagrry’s Health Café brand to new areas in Delhi NCR and to other cities in the country.  The company will be looking primarily offices, gyms and health clubs, hi-footfall transit points like airports, retail malls, etc. Currently, Bagrry’s Health Café has three kiosks in Delhi NCR – Fortis Hospital, KPMG Office, and one in a Retail Mall.   

Speaking to Hospitality Biz, Aditya Bagri, Director of the company said that the new business vertical has shaped up well and he sees a promising potential as a “first healthy QSR” chain. He added that they will be opening a new café every month or two now onwards. “The entire concept of Bagrry’s Health Café revolves around healthy food on the go. The entire menu at the Health Café is without butter and maida or any other refined ingredients. Our Sandwiches, Burgers, Wraps, etc. are made out of whole grain bran bread, we call them ‘Branwiches’. Our Cookies, brownies are made without butter or maida in it,” he said.   

Bagri said that QSR has proved to be place for “innovation” for the brand and enabled them to go from a predominantly B2B player for the HoReCa to a B2C player.  “We consider them as innovation hubs.  Many products that we conceived for the QSR are helping us to go deep into the value chain in retail,” he said. Despite being a 50-year-old company, QSR has given the company the drive of a startup to innovate combining their knowledge on healthy ingredients and expertise in bakery technology, he observed.

Talking about the HoReCa business, Bagri said that whatever they do at Bagrry’s India has always had a hospitality orientation. He said that they have national contract for the breakfast cereals with most of the leading hotel chains in the country. As hospitality sector is evolving from cost-orientation to quality orientation in their food offerings, the company sees increased opportunities in the HoReCa space.  After adding new assortment of chocolate cereals and corn flakes, Bagrry’s has become the second national player in the breakfast cereals space with complete range of products, he informed. 

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Advani Hotels and Resorts (India) Limited reports audited financial results for Financial Year 2021-2022
»  Mistakes one should avoid while setting up a beer brand in India
»  Mistakes one should avoid while setting up a beer brand in India
»  Hilton continues to expand its presence in India with the signing of Hilton Hyderabad Resort & Spa
»  Beam Suntory brings modern-day gin-naissance to India with the launch of Sipsmith
»  Sattvik Council of India honoured the Bhartiya Sabhyata Evam Sanskriti Parva with its Sattvik Verified food
»  7 Apple Hotels & Resorts Brings Hospitality Experience To The Business Capital of India
»  Lavazza India launches its third training center in India
»  QSR Chain 99 Pancakes Raises INR 6.5 cr To Fuel Expansion
»  Magnolia Bakery India launches a special range of sublime summertime sweets
»  Ruchika Gupta appointed as Marketing Director at Beam Suntory India
»  Staying relevant in a crowded cloud kitchen segment
»  Choice Hotels India strengthens footprints in Rishikesh with Comfort Inn Rishikesh
»  Accor appoints Sneh Jha as Director of Marketing & Communications for India and South Asia
»  McDonald’s India North & East partners Punjab Kings as official meal partner; to offer Punjab Kings Meal
»  FHRAI-IHM Signs MoU With Sattvik Council of India
»  Pernod Ricard appoints Richa Singh as the CFO of Pernod Ricard South Asia and India
»  Burman Hospitality join hands with Sesame Workshop India to Empower Early Childhood Education across 1,000 Anganwadi Centers in Uttar Pradesh
»  Hilton Expands Presence in India with the opening of Hilton Garden Inn Pune Hinjawadi
»  Accor appoints Laure Morvan as Chief Development Officer for India, Middle East, Africa & Turkey region
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES