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ICPB to promote India as a venue for International Conferences and Exhibitions: Tourism Minister

Thursday, March 29, 2018, 12:22 Hrs  [IST]
By HBI Staff | Mumbai

The Ministry of Tourism (MoT) has recognised Meetings, Incentives, Conventions and Exhibitions (MICE) as a ‘Niche Tourism’ product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination and attract tourists with specific interests to India.  

The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the MoT to promote India as a venue for International Conferences and Exhibitions. This non-profit organisation, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organisers, etc., participates in International MICE Tourism trade fairs like IMEX in Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the Indiatourism overseas offices. India is also being promoted as a preferred MICE destination through the Global Incredible India media campaign and through Road Shows and Seminars conducted by the India Tourism offices overseas. MoT also provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes.

This information was given by KJ Alphons, Minister of State (I/C) for Tourism, Government of India, in a written reply in Rajya Sabha.

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