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Our strategy is to densify existing brand presence in India primarily: Jean-Michel Casse, COO - South Asia, AccorHotels

AccorHotels opens 18th Novotel in India

Saturday, April 7, 2018, 12:00 Hrs  [IST]
HBI Staff | Kochi

Jean-Michel Casse, COO -South Asia, AccorHotels said that their strategy for India is not to introduce new brands but to densify the existing brands' in places they have presence as new micro markets and clusters open up. However, he added that they will simultaneously explore opportunities for introducing leisure brands like Raffles, Swissotel, Fairmont, etc. Casse was speaking after announcing the launch of the new Novotel – 18th in India at Infopark Kochi, Kerala.

He said that although they have 28 brands altogether in their global portfolio, they are happy with nine brands in India which have gained good brand recall and traction in the market. However, with the acquisition of Fairmont Hotels, Accor has alternatives available to offer to developers and investors vis-a-vis other international players in the India market, he said.

The 128-room Novotel Kochi Infopark developed by Muthoot Pappachan Group enjoys the advantage of being the first branded hotel in the IT hub and the first Novotel in Kerala. Apart from spacious and well-appointed rooms, the hotel offers an all-day dinner – Square, two bars, an infinity pool on 6th floor, Fitness centre, two meeting and banquet
halls, a boardroom, etc.

Casse said that it's a perfect time to introduce a quality business hotel brand in Kochi especially when the state and the city is increasingly becoming a destination for business, corporate MICE, etc. 

AccorHotels had opened an Ibis in city centre Kochi last year. Casse expressed the hope that with strong local partners like Muthoot Pappachan Group they will be able to increase footprint in Kerala in coming years.

Novotel Kochi Infopark is the third hotel by the local group in Kerala.

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