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Global Kokan Mango Festival 2018 kick starts from today in Mumbai

The 7-day fair will be a market for Konkan mango farmers and importers from across the country

Wednesday, May 2, 2018, 10:12 Hrs  [IST]
HBI Staff | Mumbai

Kokan Bhumi Pratisthan, Nehru Science Centre, and Ministry of Cultural Affairs, Govt. of India in association with Maharashtra State Agricultural Marketing Board (MSAMB), and Agricultural and Processed Food Products Export Development Authority (APEDA) are hosting the Global Kokan Mango Festival 2018 from May 2-8, 2018, at Nehru Science Centre, Worli in Mumbai. This platform will be an open market hosting organic mango farmers from Konkan region, producer companies, and farmer co-operative associations from across the region. 

According to a release, about 15 key Farmer Co-operative Associations from Devgadh, Ratnagiri, Kelshi along with Ratnavasundhara & Sindhudurg Farmer Producer Association, representing 100 mango farm owners, are all set to capture the direct market of naturally ripened, authentic Alphonso mangoes in Mumbai at the 7-day fair. The inaugural day of the event will see flagging off of the Farmer’s Mango Bazaar & Convention which will highlight topics like Mango Cultivation and Farming technology; critical infrastructure set-up for export of mangoes like hot water treatment facility, vapour-heat treatment facility, and irradiation facility will also be showcased thus providing an enriching platform for mango producers and cultivators for better growth of the fruit. 

Sanjay Yadavrao, Founder, Kokan Bhumi Pratishthan said, “The aim of the event is to educate & create awareness on organic & naturally ripened mangoes. Also, it will highlight and appeal to the government for the much-needed GI tag for the Alphonso (Hapus) breed of mangoes which is the monopoly of the Konkan belt thus boosting the export market and curbing the sale of fake Alphonso mangoes in the name of Alphonso for the benefit of the farmer and not the supply chain. The GI-tagging for the Alphonso mango will surely protect its exclusivity and distinctiveness, going forward.”

“With support from APEDA and other partner organisations, the programme will thus facilitate the export market for the farmers directly. About 30 leading importers from these countries are participating in the event,” he added.

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