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‘LG leads the commercial spaces in providing Display-based, Air Conditioning, and IoT solutions’

Thursday, June 28, 2018, 15:30 Hrs  [IST]

Being a global leader in electronics & technology solutions provider both commercially and for the households, LG recently hosted their B2B Grand Tech Seminar 2018 at JW Marriott, Juhu in Mumbai, to showcase their wide range of products catering to the needs of different verticals in the commercial market including airports, hotels, malls, etc. The 2-day event saw the ballroom’s canvas showcasing the plush new launches from the South Korean brand. Akshay Nayak spoke to Hemendu Sinha, Business Head – India (B2B Business Solutions), LG Electronics Pvt. Ltd. to learn more about the brand’s offerings for the commercial space and hospitality industry in specific.

QWhat was the aim behind hosting this B2B seminar?
The Grand Tech Seminar 2018 was hosted to showcase the existing and the newly launched display-based products, before the visitors to lay down the distinct features that these display solutions exhibit. In the B2B space, LG focuses on these display-based products and has been a leader in the same. In the B2B business, LG also covers the commercial air-conditioning segment. We also have some great solutions like the VRF solutions and the magnetic chillers. Some of the exclusive B2B products are the LG Styler – a new-age drycleaner. We also have some air purifiers that are ideal for a large room. We are also in the process of launching some commercial laundries.

QHaving displayed a range of television sets at the seminar, which products are meant for the hospitality sector? Also how is a commercial TV different from a household TV?
We have TV solutions with a range starting from 32-inch going on till the 65-inch Wallpaper TV. For the hospitality industry, we have the best OLED-based 65-inch Wallpaper TV. These go into the premium category of rooms and hotels. The beauty of this product is that this product is as thin as 3.5 mm and of size - 65 inches. The OLED technology provides one with one amazing picture-quality to enjoy their view while staying at a hotel. Also aesthetically, it looks very thin and elegant. So about, the OLED products we have the Wallpaper and a conventional OLED Television as well. The Wallpaper TV also comes with highquality audio solution. We also have the ultra HD range of OLED TVs dedicated to hotels.

Speaking on the differential aspect between household and a commercial TV, the quality of the panel used is different in both the cases. Lot of controls in a consumer panel are linked to the consumer, but it is not the case in the commercial TVs. Their controls are different. Suppose installed in a common public space, the organisation/firm wouldn’t want people to come and fidget with these TVs, hence commercial TVs are installed.

QWhat other solutions does LG extend to the hotel industry?
With the hospitality industry trying to move in this direction, they are coming up with smart rooms, to create an experience a sustainable and seamless environment for the guests to initiate their future visit to the hotel to get the similar experience. Hence, we also offer the hospitality industry with solutions like IoT (Internet of Things) and Smart Room solutions. In a guestroom, the appliances and gadgets can be connected to each other and the control of these can be done through the TV. With this technology the guests can control the curtains through the TV, the Room temperature, audio, security of the rooms, and also the TV could be used as a WiFi Hotspot. That is the guestroom experience which is smart guestroom and IoT-based which we offer. We also provide the LG Styler to the hotel industry.

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