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UK based cider brand Sheppy expands its base to India

Wednesday, November 28, 2018, 10:55 Hrs  [IST]
HBI Staff | Mumbai

Uk's favourite cider brand Sheppy's Cider, is all set to be launched in India by Morgan Beverages.
Sheppy's Cider, is made from a variety of apples ranging from eating apples to cider apples which are classified as Sharp (like Crimson King), Bittersharp (like Kingston Black), Sweet (like Sweet Coppin) and Bittersweet (like Yarlington Mill), Traditional English Ciders can have an alcohol content varying from 1.2% to 8.5% ABV. The cider at Sheppy's is 'Hero ciders’ with  5.5% alcohol content & vegan in their make. They are also gluten-free and contain sulphites for freshness. Available in a 330ml bottle, Sheppy’s Classic Draught Cider is the first apple cider to be ever launched in India by Morgan Beverages. 

Talking about the upcoming launch of Sheppy’s Cider, Rohan Nihalani, owner, Morgan Beverages said, "As per the latest consumer trends, more people are shifting towards lighter and better-crafted beverages. With the introduction of Sheppy’s Cider, we are sure to see the health-conscious consumers of alcohol beverages definitely give Cider the thumbs up”. 

David Sheppy, Master of Cider & Managing Director of Sheppy’s Cider said, “In the United Kingdom, we are well established with our premium traditional craft cider and we’re excited to now bring our award-winning Classic Draught to India.
Cider drinkers around the world are becoming more sophisticated in their tastes and - with 200 years of cider making provenance behind the Sheppy’s brand - we are confident that our cider will appeal to discerning drinkers throughout Mumbai. Cider isn’t very well known in India yet, but we know that our premium, traditional values, and deep-rooted Somerset heritage will translate across cultures. 
We are delighted to be joining Morgan Beverages and Tudor Rose International at the Deputy High Commissioner’s residence in December for a major launch night to introduce the brand to restaurateurs, bar managers, and journalists from across the region.”

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