HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Chai Point launches rewards program to promote cashless transactions

Monday, December 10, 2018, 17:30 Hrs  [IST]
HBI Staff | Mumbai

Chai Point has announced the launch of Chai Point Rewards, a loyalty program for its customers. The new loyalty model approach from cash back driven to product-centric incentives. 
Now customers can earn points for every rupee spent as they order their favourite beverage whether in the store or through online delivery and can redeem points for complimentary drinks. 



Amuleek Singh Bijral, Co-founder & CEO, Chai Point, says, “With our product focused program, we want to reward the loyalty of our customers and take the program a step further by bringing all of our channels into its scope. This program is bound to evolve in stages and we believe in the near future, we would stand out to be recognized for our endeavors.” 

The program is based on the simple logic of earning ‘Tea Leaves’ (reward points) with every. On every Rs. 10 spent, one Tea Leaf (reward point) can be earned in the customer’s account. On collecting 30 Tea Leaves, the customer gets a freee chai. The Tea Leaves (reward points) can be collected and spent at Chai Point stores, website, and app. Additionally, if a customer reloads their Chai Point wallet, they receive an instant cashback of 3% into their wallet. This model has been created to promote cashless transactions and gain customer loyalty.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Balagi Singh appointed as General Manager, ibis Jaipur Civil Lines
»  Government focused on sectoral strategies and measures for the recovery of the Tourism & Hospitality sector: Arvind Singh, Secretary, Tourism
»  Holiday Inn Jaipur City Centre appoints Harpal Singh as the new Director of Finance & Business Support
»  Fairmont Jaipur appoints Jaiveer Singh Rathore as Associate Director of Talent & Culture
»  Restaurant operators should be allowed to sell food up to 1 am in Nagpur : S P Singh
»  FHRAI Institute of Hospitality Management appoints Arun Kumar Singh as Director
»  Chai Point announces its foray into Instant Chai
»  POSist appoints Ajay Singh as the Chief Growth Officer to drive global expansion
»  Tourism sector hit hardest by COVID: Prahlad Singh Patel at BRICS Tourism Ministers' meet
»  McDonald’s India North and East introduces Masala Chai
»  ‘The crisis has taught us that we can master this difficult time with humanity and cohesion’ : Neelu Singh, Managing Director, HRS
»  ‘The crisis has taught us that we can master this difficult time with humanity and cohesion’: Neelu Singh, Managing Director, HRS
»  Inflection Point Ventures invests in food startup Samosa Party
»  Event hospitality expert, Manvir singh Anand publishes his first book "Catering your way to Financial independence"
»  Milkbasket raises USD 5.5M round, led by Inflection Point Ventures
»  Sayaji Hotels Ltd appoints Amit K Singh as Corporate General Manager - Operations
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES