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AccorHotels set to bring more global luxury brands to India

Monday, January 14, 2019, 17:41 Hrs  [IST]
HBI Staff | Mumbai

French hospitality major AccorHotels is looking to expand its portfolio and presence in India by increasing its rooms by over 55 percent to touch 14,000 in the near term, besides focussing on bringing major global luxury brands such as Banyan Tree into this country. At present, it has 9,000 rooms across nine different brands, majorly focused on the mid-executive segment. Its brands in India include Ibis — a mid-scale brand that has been the growth driver in India. Under the Ibis brand, AccorHotels currently has 19 hotels across 14 cities with over 3,000 rooms. Out of 25 properties in the pipeline, six will be under the Ibis brand, while another eight will be under upscale brands. InterGlobe Hotels — a joint venture between Indigo Airlines owner InterGlobe Enterprises and AccorHotels — drives the Ibis business. After investing around INR 2,000 crore over the past 14 years, when this joint venture came into being, it will invest another INR 1,000 crore on this brand. InterGlobe Hotels also has properties under the mid-scale Novotel brand. 

“Our focus will increase tremendously on the luxury premium space. We have signed a deal for a 700-key hotel under the Fairmont brand in Mumbai and some property developers have contacted us for Banyan Tree brand,” Jean-Michel Cassé, chief operating officer (India and South Asia) of AccorHotels said. Following an asset-light model, AccorHotels focusses on management contract rather than own and develop the property itself. It is introducing the upscale Raffles brand in Udaipur, which is expected to become operational in 2020, and Cassé would like to expand this brand to Jaipur, Delhi, and Mumbai. For Banyan Tree, which is a resort brand, AccorHotels is on the lookout for a suitable deal in Goa and Coorg, besides other leisure locations. Currently, the company operates four luxury hotel brands — Sofitel, Fairmont, Pullman, and Swissotel — across Mumbai, Jaipur, New Delhi, and Kolkata. In 2015, AccorHotels signed an agreement with the Qatar Investment Authority, Kingdom Holding Company of Saudi Arabia, and Oxford Properties for the acquisition of FRHI Holdings — parent of Fairmont, Raffles, and Swissotel brands, which brought these brands to its kitty and opened up the luxury space for the French hotelier.

The following year, Banyan Tree Holdings signed a partnership deal with AccorHotels to collaborate to develop and manage Banyan Tree branded hotels across the globe. Registering a 14 percent growth in revenues last year, the hotel company wants to sustain the revenue growth even as it expands its presence from the current 50 hotels to 75. Cassé is also looking at an opportunity for service apartments in Gurugram. “It will be a 160-room service apartment which we have targeted. However, after Gurugram, we won’t be looking at other locations on this,” Cassé said. Under the present business model, its service apartments typically comprise 50 rooms that are embedded in a 350-room Novotel hotel. The upcoming service apartment may be under the Novotel Suites brand-name. 

(Business Standard)

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