Goa-based wine distributor Alto Mundo Vinhos Impex Pvt Ltd has acquired the marketing and distribution contract for Ritza Wines from Sangli. Subsequently, the company has introduced four wine varietals for the domestic market. Plans are also under way to add three more wines from Ritza's portfolio by March 2009.
Shyam Degumwar, CEO, Alto Mundo Vinhos Impex Pvt Ltd says, “After distributing a premium imported product like Carmim Wines, we decided to shift our focus on domestic products. Liquor licenses and duties levied on imported wines make it difficult to market such products effectively in India. Hence, we believe that a domestic wine product can be rigorously marketed on a pan India basis. We anticipate that Ritza wines will appeal to the local market and wine enthusiasts.”
The distributor presently offers Reserve Leaf Red, Reserve Leaf White, Reserve Leaf Rose and Ritza Sauvignon Blanc. By March 2009, the company plans to introduce three new Ritza wines in the market, these are likely to be positioned higher than their existing offerings. |