Araiya Hotels & Resorts announced its first hotel property opening in Palampur, Himachal Pradesh. Araiya Palampur is a 25-key key hotel nestled in the Kangra valley with all-day diner, rooftop bar, outdoor lawn and areas that offer stunning views of the dense pine forests and the magnificent Dhauladhar Range. It is also the only property located at an altitude of 5,000 feet within its surrounding.
Founded by Amruda Nair, from The Leela family, the hotel management company will open hotels with emphasis on lower costs per key, seamless technology, adaptive designs and authentic service ethos through its brands Soul by Araiya, Araiya and Essentia by Araiya. With two more hotels in the pipeline, the boutique hotel management company is set to offer distinctive hospitality services under 3 new brands
“We're thrilled to be entering the Indian market with the launch of 3 hotel brands and introduce guests to hospitality with a strong local narrative and a unique identity. As a boutique management company, we at Araiya Hotels & Resorts enjoy the creative process of working with developers to create innovative concepts that are backed by global best practices," said Amruda Nair, Director, Araiya Hotels & Resorts. "Focussed on local experiences with a strong service ethic, Araiya Hotels & Resorts will provide a memorable stay experience for today's modern traveller while keeping in mind unique service and sustainability of doing business at the heart of everything," she added.
Araiya Hotels & Resorts will further strengthen their footprint in the market with two more hotel openings by 2021. The two new openings include a golf resort in Gujarat and a spa resort in Kerala.
As the demand for activity-led, experience-based travel continues to grow in South Asia, the company aims to enter leisure destinations in India with the launch of Essentia by Araiya in Indian as well as the Sri Lanka.
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