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ITC converts perfume plant to produce sanitiser

Thursday, April 2, 2020, 10:00 Hrs  [IST]
HBI Staff | Hyderabad

According to Economic Times,  Ltd has converted its newly commissioned perfume manufacturing facility in Himachal Pradesh for production of santisers sold under the Savlon brand.


The company took this decision to address a larger societal purpose during the Covid-19 pandemic when demand for sanitiser outstrip supplies. The plant was commissioned in last November at Manpura to produce premium fine fragrances.

Sameer Satpathy, chief executive, personal care products at ITC Ltd, said this initiative reinforces our efforts to enable enhanced production and supply of Savlon range of hygiene products in the market which is the need of the hour to help fight the virus and contain its spread.

The company said: "Amidst the global health crisis and the unprecedented surge in demand for hand hygiene products like sanitisers, ITC, on a war footing, repurposed this world class perfume facility to help produce an additional 1.25 lakh litres of Savlon hand sanitisers."

ITC said it has redoubled its efforts to ensure enhanced supply and availability of Savlon range of products in the market. "This intervention will enable ITC to meet the demand surge for sanitisers in the market," it said.

In line with the government order, ITC has also reduced prices of Savlon sanitisers and is working overnight to reach the new stocks with the revised prices to the market. "ITC has also reinforced its efforts to enhance awareness about the importance of hand hygiene through campaigns across digital, print and other communication platforms," the company said.

 
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