Running a restaurant today is one of the most challenging jobs. Despite the impact of the pandemic, the restaurant industry is on its path to recovery to the pre-COVID level . To understand the point of view of the restaurant community on thriving in the ‘new normal’, POSist, a leading cloud-based restaurant technology platform has released its India Edition of POSist Restaurant Industry & Market Evolution (PRIME) Report.
The survey, launched in September, examined the impact of COVID-19, changing consumer behavior towards dining and food delivery, and the new areas of technology restaurateurs are investing to build customer trust. In total, 300 senior executives in the restaurant industry participated in the survey across India.
“What we are seeing from this survey is the opportunity for leveraging technology continues to be a major lever for restaurants to thrive in the ‘new normal’. In order to keep up with the pace of change, restaurateurs are experimenting with delivery models like Cloud Kitchen and Direct-to-Consumer (D2C) channels to build a community of customers they can engage and grow. It’s not surprising that 80 percent of restaurateurs in the survey agree that technology is important to run a restaurant business. We believe businesses that have been able to quickly adapt technology are better equipped to reopen with ease.” Ashish Tulsian, Co-Founder & CEO of POSist.
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