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Indian brand Kimaya Himalayan Beverages forays into international market

Tuesday, September 29, 2020, 14:00 Hrs  [IST]

Kimaya Himalayan Beverages LLP, a corporate and manufacturing entity in the alcohol beverage segment has forayed into the international market just after completing a year of operations in India. One of the two variants by Kimaya, i.e., BeeYoung is now available in Singapore and Hong Kong.



Kimaya Himalayan is one of the fastest-growing companies for the past year in the craft beer segment. Its product offering, BeeYoung has also become India's first home-grown crafted strong brew to go international.

 

The one-year-old firm started by Abhinav Jindal in September 2019 has already made strong gain ground in the North India beverage market. With exceptional values, conscience towards consumers, Jindal moved against the wave to disrupt the usual packaging by ideating 500ml bottles. 

“It is a potential market for us and we expect to ramp up about 30 containers annually. If we compare Singapore and Indian beer market, they both have mature drinkers but the concentration in terms of population of fairly advanced drinkers is greater in Singapore and it will be easy for us to reach the consumers in that market”, explains Abhinav Jindal, CEO & Founder, Kimaya Himalayan Beverages. “The foray will also yield benefits of Kimaya's brand building in India”, he added.

 
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