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Asahi Kasei wins award in ‘Premium Kitchen Cooking and Food Preserving Sheets Brand in-home essentials’ category

Friday, October 23, 2020, 17:00 Hrs  [IST]
HBI Staff | Mumbai

Asahi Kasei, a premium food-grade quality frying pan foil and PVDC cling film manufacturer from Japan, was recently conferred with an award in the ‘Premium Kitchen Cooking and Food Preserving Sheets Brand in-home essentials’ category. The recognitions aimed to boost morale and to provide an impetus to several businesses that have reached new heights, despite the global economic slowdown induced by the coronavirus pandemic.

In the survey conducted by Market Xcel Data Matrix - international independent market research and consulting firm asked potential candidates to file their nominations and basis various parameters, the finalists were chosen from across about 20 segments. Some of the parameters included - track record, range of products and services, ability to adapt to changing business climate and policies, product and project innovations, ability to play in the competitive environment, customer delight and disruptive marketing, etc. Together, the results led to finding the first amongst equals.

Some of the categories that were awarded under multiple titles belonged from sectors like Jewellery, Vastu/Interior Designing, Beauty & Wellness, Medical Equipment, Travel & Tourism, Apparel, Consumer Electronics, Medicine Shops, Hospitality and Food Service, and Home Décor, among others.

Commenting on the recognition, Luve Oberoi, Marketing Manager, Asahi Kasei India, said, “It’s been a great journey for the company and the team since its inception. Our prime focus is to preserve the food fresher for a longer period in a bid to avoid food wastage and also to encourage oil-free cooking for a healthy lifestyle through our other premium products. We are providing innovative products in India and our focus is to change the daily preserving and cooking habit of Indian housewives and working ladies daily. Ours is a revolutionary product range in the Indian kitchen that brings convenience and good health to the Indian consumers. India has great market potential for a new concept and innovative products.”

Asahi Kasei has been celebrated in Japan for its quality for over 50 years now. It recently made inroads in India with its three products. Its Premium Wrap comes with special material PVDC Cling film which is far superior to PVC or PE cling film that is available in the market. The wrap keeps food fresh for a longer time and prevents moisture and odour from leaking through. The Frying Pan Foil is coated with silicone on one side which prevents food from sticking to the foil. There is no need to use oil which limits any additional calorie intake. Zero oil usage removes the hassle of cleaning the pan afterwards which saves time. The Cooking Sheet can be used for baking in the microwave oven and traditional ovens as well. There is no need to grease the baking pan or tray as it is coated with silicone on both sides and hence no need to wash them after use.

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