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B Natural launches its Festive Delight Fruit Beverage gift packs

Thursday, November 12, 2020, 16:47 Hrs  [IST]

ITC Ltd.’s B Natural has launched its range of B Natural Festive Delight fruit beverage gift packs. The assorted ranges of gift packs include fruit based beverages made from 100% Indian Fruits that offer nourishment of fruit and fiber and also contain clinically proven ingredients and vitamin C to support immunity. In line with the recent consumer trends of focusing on safety, hygiene and well-being,the gift packs have been crafted to ‘Celebrate Immunity’ this Diwali. 

Exchange of gifts is an integral part of Diwali festivities. B Natural’s Festive Delight fruit beverage gift packs has adopted a unique approach to help keep the tradition of gifting alive, while keeping the current situation in mind. The nine specially designed and curated gift hampers have embedded the thought of ‘Celebrating Immunity’ among consumers of all age groups, as they address diverse consumer needs during the festival.  

B Natural’s Utility Gift Box in a befitting manner addresses the need of the hour as it includes 1L each of B Natural Mixed Fruit+&B Natural Orange+ variants that have clinically proven ingredients and Vitamin C to support immunity. The hamper also offers a bottle of Savlon sanitizer and a face mask at a price point of INR 375.  

To offer a wider array of choices for gifting during this special occasion, consumers can also choose to gift other hamper options, including the Grand Celebrations Pack, Suitcase pack, Kids pack with Jelimals Immunoz,Origins pack with Diwali Gift Hamper, Origins Jute Bag, Origins Mini Pack, Carry On PVC Bag - large and Carry On PVC Bag – small. 

Sanjay Singal, Chief Operating Officer, Dairy and Beverages, ITC Ltd. said, “Festive celebrations are incomplete without exchanging gifts. Through B Natural’s Festive Delight fruit beverage gift packs, we look forward to offering consumers some thoughtfully crafted gift packs. With the proposition of ‘Celebrating Immunity’ we hope to enliven the spirit of festivity and address consumers’ requirements during these times.” 

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