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Hyatt announces Hyatt loves local

Wednesday, November 25, 2020, 14:01 Hrs  [IST]

Driven by Hyatt’s purpose to care for people so they can be their best, Hyatt Hotels Corporation has announced the Hyatt Loves Local initiative, a global effort by Hyatt hotels to uplift and collaborate with small businesses that have been impacted by the COVID-19 pandemic. More than 60 Hyatt hotels and resorts in destinations across the Americas, Asia Pacific, Europe and the Middle East are providing complimentary resources and exposure to select local businesses that have struggled during the pandemic. In turn, these businesses are able to continue operating in different ways and offer Hyatt guests distinct and enriching experiences that foster a meaningful connection to the destination’s local community. 

In this new travel landscape, Hyatt remains committed to reimagining the hotel experience – going beyond cleanliness to consider the entire hotel journey. Guided by creativity and care, Hyatt’s path forward is about reigniting the joy of travel. Hyatt Loves Local enriches the travel experience and helps strengthen local communities during this unprecedented time. 

“By always listening to our guests, members and colleagues, we understand their strong desire to not only experience the Hyatt hotels’ destinations but also to have the opportunity to support local communities,” said Amy Weinberg, senior vice president, brand loyalty, brand marketing and consumer insights, Hyatt. “We have been caring for the communities in which Hyatt hotels operate for more than 60 years, and we are proud so many Hyatt hotels around the world are finding new, creative ways to lift up beloved local businesses in this time of need through Hyatt Loves Local.” 

From culinary and wellness to fashion and art, Hyatt Loves Local community collaborations span a variety of industries and are taking place at Hyatt properties now and rolling out through the fall. Further, as part of Hyatt’s Change Starts Here commitment to foster inclusivity and achieve equality together, many Hyatt Loves Local collaborations are with minority-owned businesses, which are more likely to be disproportionately impacted by COVID-19. 

“We’re proud to participate in Hyatt Loves Local and collaborate with  Tijara Organic Farms, not only as a way to care for our community, but also to stay true to the hotel’s sustainability ethos,” said Madhav Sehgal, general manager, Andaz Delhi. “Beloved local purveyors like Tijara Organic Farms help redefine the food and culture landscape of the city and support the efforts of the local farming community, who are currently dealing with the challenges presented by the pandemic. What makes our collaboration even more special is that our guests love enjoying organic food, within the comfort of the hotel. ” 

“The opportunity to collaborate with Andaz Delhi through Hyatt Loves Local initiative has enabled us to preserve and pivot our business while attracting new customers during these challenging times,” said Sneh Yadav, owner of Tijara Organic Farms.

Hyatt Loves Local collaborations at Hyatt properties around the world include Andaz Capital Gate, Abu Dhabi’s work with International Artists Management (iAM) to commission four local artists for pop-up shows in the hotel’s gallery through November, Park Hyatt Vienna’s collaboration with specialty food and wine retailer Kate & Kon for a winter pop-up shop and champagne lounge on the hotel’s terrace from December through February 2021, and Grand Hyatt Playa del Carmen’s weekly “Mini Market” showcasing works from local artisans like hat-maker Equinoxio, taking place every Friday since July  through the end of the year.  

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