HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

ITC Royal Bengal & ITC Sonar goes Vocal For Local Christmas Trees: Tree of Loom-Inosity & Tree of Vitality

Thursday, December 24, 2020, 17:28 Hrs  [IST]

For centuries handwoven textiles from Bengal have been the cynosure of eyes from across the world. This Christmas our Tree of Loom-inosity celebrates the timeless legacy of this cultural heritage. Designed by local artist Manas Ghoria who creates a sustainable bionetwork for loom artists across the state's ecosystem, the Tree of Loom-Inosity includes several traditional forms of weaving.

The Jamdani that is rich in motifs and the Baluchori from the Murshidabad district that dates back to the early 18th century keep company with the embroidery craft of Nakshi Kantha and the exotic Tangail weaves. Here too is the Khesh or the Dhonekhali, one of the oldest sustainable techniques in weaving.

The Tree of Vitality is handcrafted with indigenous resources by Kolkata artists Shailpik Biswas & Paramita Saha, its artistic elegance celebrates life and sustainability. Inspired from Rabindranath Tagore's several poems which have immortalised nature inculcating it through a generic cultural framework much like our ethos of Responsible Luxury that permeates across all that we do at ITC Hotels, a few lines of his poetry are included in the design of the tree.

Tejinder Singh, Area Manager East ITC Hotels & Cluster General Manager ITC Royal Bengal & ITC Sonar said, “As we step into the New Year and the New Normal, sustainability and responsibility lie at the core of ITC Hotels’ Responsible Luxury ethos. This too is reflected in WelcomArt, where we nurture local artisans to recreate artistic excellence as ITC Royal Bengal & ITC Sonar celebrate this eternal symbol of life and intrinsic flavour of this region.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Anantara Announces its Second Property in Portugal, Anantara Royal Vila Viçosa Resort
»  KFC India Sahyog Extends Support to local food businesses in Kolkata
»  ITC Windsor Bengaluru celebrates 40th anniversary
»  Lemon Tree Hotels signs a new hotel in Visakhapatnam, Andhra Pradesh
»  Lemon Tree Hotels signs a new hotel in Visakhapatnam, Andhra Pradesh, under the brand Keys Lite by Lemon Tree Hotels
»  Tourism, Govt. of West Bengal and FAITH brainstorm on tourism strategic roadmap for West Bengal
»  Double tree by Hilton Agra appoints Ayan Karmakar as Food and Beverage Manager
»  Mr. Jerry’s, ready-to-serve cocktail plans to launch in West Bengal, Pondicherry, and Telangana
»  Moon Tree At Sayaji Hotel Kolhapur hosts ‘Mexican Food Fest’
»  Lemon Tree Hotels signs a new property in Malad, Mumbai
»  Indore Marriott Hotel organises ‘Royal Cuisines of Punjab’ Food Festival
»  Welcomhotel by ITC Hotels, Cathedral Road, Chennai bags Platinum Rating under Leadership in Energy and Environmental Design (LEED)
»  ITC Hotels, Bengaluru offers Delicious Brunch for Easter
»  ITC Ltd.’s Fabelle curates handcrafted Easter Eggs
»  ITC Ltd.’s Fabelle curates handcrafted Easter Eggs
»  Nest Jaipur Resort opens its doors in the Royal State of Rajasthan
»  Lemon Tree Hotels signs a new hotel in Jaipur, Rajasthan, under the brand Keys Lite by Lemon Tree Hotels
»  Lemon Tree Hotels Ltd. signs a new property in Rishikesh, Uttarakhand
»  ITC Hotels Bengaluru offers limited edition Holi Takeaway offerings
»  Lemon Tree Hotels signs a new hotel in Mukteshwar in Uttarakhand
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES