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Momo King launches a vast range of Frozen Momo

Tuesday, December 29, 2020, 11:00 Hrs  [IST]

Momo King, a fastest-growing QSR chain has now launched ready-to-eat Frozen Momo to minimise the paranoia of the current outbreak. The brand has introduced a vast variety of authentic flavours in frozen momo category such as Darjeeling Veg, Exotic Veg Beetroot, Vegan Spinach & Corn, Ladakhi Mutton, Darjeeling Chicken and Tibetan Pork to offer a restaurant-style taste to the customers at the comfort of their homes. With an exotic range available in the frozen food category for the first time, the brand is looking forward for the patrons to embrace it just as they embraced the signature momos of Momo King. 
A majority of the people are working from home, especially millennials, who prefer easy-to-prepare food items due to their busy schedules. Addressing the new normal and hectic routines along with acknowledging the risk of contamination, the current times drove people to prefer home-cooked meals over outside food. This further steered the brand to contemplate the new-day concerns and formulate an idea that served the patrons in the most delectable ways. Thus, Momo King strategically introduced a new range of Frozen Momo in lieu of the change in the consumer’s consumption pattern amidst the coronavirus crisis. The brand is endeavouring to provide its customers with traditional and delicious momos that are prepared while maintaining a high level of hygiene.
Frozen food is not a new segment in the F&B industry. In fact, it has been around for quite a while but its demand was seen surging the most during the nationwide lockdown. The soaring demand has led the frozen food sector to be one of the industries getting high traction while guaranteeing a long shelf life of momos. Freezing and storing prevent impacting the freshness and original taste of momos, hence serving to be of great help. The convenience of consuming restaurant-style food anytime by preserving it in a home freezer, without waiting for long duration for home deliveries, is something that food enthusiasts are looking forward to and will prove to be the new normal in the coming times. With the growth of the frozen food segment, many other QSR brands will follow suit.
Speaking about the latest initiative, Mr Shyam Thakur, Founder, Momo King said, “In the present scenario, food safety and hygiene is our top-most priority; thus keeping the customers' health is our paramount preference while we focus on catering to their needs to the best of our abilities. We’ve realized that home deliveries will be the new normal post-pandemic and therefore we have prepared ourselves to serve our patrons with a vast variety in the flavours of momos for takeaway/ online orders. In order to provide a safer experience for our customers, we’ve introduced Frozen Momo range for those who crave outside food but are still sceptical about the hygiene norms and safety measures. We intend to satisfy our customers’ cravings and temptations for authentic momos by enabling them to prepare it right in front of them in the comfort of home.”
 With an all-new category of ready-to-eat momo, and affordable pricing starting from something as minimal as Rs.160, the brand is enabling the foodies to savour steamy delights anytime at home. Offering scrumptious bites without any doubts or worries about hygiene and sanitisation protocol being followed, Momo King provides an extensive range of momos at one’s convenience and comfort.
The new Frozen Momo range by Momo King is available on their website One can also find them offline on all ten Momo King Outlets in Delhi NCR and online website like HoiPure across Delhi NCR, Chandigarh and Banglore. With an expansion of frozen momos, Momo King is all geared to maintain its top position in the culinary industry.

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