According to The News Minute, Entering the food aggregator fray directly, one of the largest restaurant associations in the state, the Kerala Hotel and Restaurant Association (KHRA), has launched a food aggregator mobile application claiming to sell food at a much lower price. The mobile application titled ‘Rezoy’ was recently launched in Google Play Store and App Store and its services are presently available in parts of Kochi city. The KHRA has announced that the service of the app will soon roll out across Ernakulam district, followed by other districts in Kerala.
One of the major features which KHRA officials have highlighted is the low cost of food, when compared to other existing food aggregator apps. “Usually the other existing food aggregators charge heavy commission from the restaurants, ranging from 25 to 30 percent. For many restaurants, this has turned into a non-profitable factor, and what happens is that they are often forced to charge more for items, in order to make profit,” Manoharan, Liaison Officer of Rezoy and Ernakulam District Secretary of KHRA told TNM.
“Now with our own app, we only charge a nominal commission ranging from eight to 10 percent, and will be able to sell food at lower rates,” he added. The officials also say that the price of food while ordering online, will be the same as that of what is charged in the restaurant. |