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India picks homestyle and high protein meals to eat healthy this 2021, says Health Hub

Sunday, February 14, 2021, 15:35 Hrs  [IST]
HBI Staff | Hyderabad

While online Yoga, Zumba and Pilates kept most people in India going through the pandemic induced lockdown and remote working lifestyle, there is another fitness habit, which has gained prominence. Swiggy’s recently launched Health Hub, shows that eating healthy meals is now in vogue in the country especially with new year resolutions. 

Health Hub, a first-of-its-kind dedicated healthy food discovery destination on the Swiggy app that offers over 90,000 healthy dishes tells an interesting story about how Indians preferred to eat healthy in January 2021. Curated and verified by certified nutritionists, Health Hub is currently live in Mumbai, Delhi, Hyderabad, and Bangalore with plans to expand to other major cities through the year. Below are some key trends and findings from Swiggy Health Hub.

Healthy feat for the New Year: Between December 2020 and January 2021, healthy food orders saw a 20% jump clearly indicating a resolve to start the year on a healthy note.  Most consumers played it safe and stayed home on New Year’s Eve and continued to party as they welcomed 2021, a year full of hope for better things to come. While most binged-on Biryani and Pizza’s on New Year’s Eve, Swiggy witnessed a rise in healthy meals and even healthy desserts being ordered on the first day of 2021. Dishes such as Millet Khichdi, Multigrain Masala Dosa, Mexican Burrito Bowl, Caesar Salad, Corn Sandwich, along with Belgian Bites and Sugarfree Ice Cream made for the maximum orders. Health-conscious Indians also ordered sugar free versions of Roasted Almond Ice Cream and the Muesli Yogurt Parfait.

Make way for high protein and Keto diet: Most health-conscious consumers in the four cities ate high protein meals and Keto emerged as the most popular diet. Swiggy has uniquely positioned the dish selection on Health Hub to suit the special requests for various discovery options such as High Protein, Low Fat, Low Calorie, Fibre Rich, and Keto dishes. Additionally, Swiggy has worked hard with nutritionists and restaurant partners to create healthy items across cuisines which generally aren't associated with healthy eating and are closer to Indian consumers' taste palette truly becoming a one-stop-shop for all those wanting to follow a healthy eating habit.

City with the healthiest orders: India’s IT hub Bangalore was crowned as the city with the maximum orders for healthy food in the country. A look at city-wise preferences for health meals shows that Hyderabad ordered the most Barbeque Grilled Salads, Protein Guacamole Bowls and healthy breakfasts.  Mumbaikars went for Burrito Bowls, Caesar Salads, Homestyle North Indian Khichdis and combos. And healthy eaters in NCR ordered healthy breakfast items such as Poha and Upma; Protein Salads and Bowls for other meals.

Timely and measured meals: Undeterred by the unreasonable demands of work from home, consumers have made it a point to eat healthy and timely meals with orders for lunch peaking at 1 pm and for dinner at 8 pm. The average calorie count per meal was higher for lunch orders at 360 calories with people ordering meals with 335 calories for dinner orders. Consumers also ate more healthy meals on Mondays and Thursdays to beat their work blues at the beginning and the middle of their work week.

Top Restaurants for health meals

Consumers preferred to order healthy meals from select restaurants. Below are the Top 5 restaurants in each of the four cities, from where most of the healthy meals were ordered.

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