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Absolute Hotel Services announces Eastin Estates, first hospitality brand in Asia for seniors

Thursday, June 3, 2021, 12:00 Hrs  [IST]
HBI Staff | Hyderabad

Jonathan Wigley, CEO of the Absolute Hotel Services (AHS) Group, has announced new expansion plans, with the launch of the Eastin Estates brand, a luxury long-stay residential brand in the assisted living segment. Eastin Estates provides a residential community experience to meet the growing needs of the active senior market, with services and facilities for residents that encourage health and social connections. AHS Group is the first hospitality management company to launch a brand dedicated to this segment in Asia.


Delivering caring service from its roots in Asian tradition and hospitality, Eastin Estates brand value is to provide active seniors looking for personal home care assistance with a safe place to work, rest and play with like-minded residents. The community allows residents total freedom in a comfortable and convenient, luxury setting. A professional community crew gives families peace of mind that their loved ones are well taken care of like they are at home. Daily activities and high-end facilities help residents lead fulfilling lives while keeping fit, active and mobile.
Karan Kaul, Vice President of Business Development for AHS says “Eastin Estates will grow via management agreements and is an ideal concept for conversions of existing hotels and residential projects in urban and resort settings. We are launching this product in response to the evolving demographics of the region”.
All developments under the Eastin Estate brand will feature safe, comfortable and appropriate design features made from sustainable materials, including easily accessible drawers and cupboards, plug points and lighting controls at waist height and non-slip floors. All public areas and facilities will cater for easy access and will be wheelchair-accessible. Accommodations range from 40-50 sqm studios to 80-100 sqm two-bedroom units, all with their kitchenette, bathroom and balcony or terrace, and can be personalised with the option to move in certain pieces of furniture or décor. Units and facilities are pet-friendly, and a la carte pet grooming and meal services can be provided.
Facilities include a health centre with a 24/7 nurse and emergency support, all-day dining restaurant with healthy menu options, lounge area with library, meeting room, outdoor garden, swimming pool, fitness centre with steam and sauna rooms, yoga area and minimart as well as entertainment and service laundry facilities. Nature is well-integrated within the living spaces and large landscaped communal areas feature throughout the development. Importance is also placed on technology and connectivity, so residents can stay connected with family and friends, and all retirement visa and immigration administration are handled on the residents’ behalf.


“We are very excited to announce the launch of our new brand, Eastin Estates, and are confident that the brand will provide residents with a unique, luxury service of great value under the strong backing and core values of the Eastin brand. We are looking forward to expanding the Eastin Estates brand in Thailand, Vietnam and Indonesia.”, said Jonathan Wigley, CEO of the Absolute Hotel Services Group.

 
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