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HAI praises the Taj Hotels for being recognized as the Strongest Hotel Brand in the World by Brand Finance

Saturday, June 26, 2021, 13:37 Hrs  [IST]

Hotel Association of India (HAI) applauded the iconic Taj hotels for being recognized as the Strongest Hotel Brand in the World by Brand Finance in their coveted ‘India 100 2021’ report. Securing the number one hotel brand position, in the 75th year of India’s independence is a historic moment for the hotel group as well as the Indian hospitality industry. Brand Finance is the world’s leading independent brand valuation and strategy consultancy that tests thousands of global brands and evaluates the strongest and valuable brands every year based on factors such as customer familiarity, staff satisfaction, and corporate reputation. This year, Taj has been accredited as the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and AAA brand strength rating. With this, Taj has become the hallmark of Indian hospitality securing a place of pride for India on the global hospitality map. "We are extremely delighted by the recognition of the iconic Taj hotels as the Strongest Hotel Brand. HAI is filled with pride to see the honour presented to the hotel chain for its transformative contributions for making India one of the safest and preferred destinations for tourists, despite the challenges posed due to the ongoing pandemic. Over the long years of its existence, the group has earned for itself a leadership role in the industry. This is represented in their employee satisfaction and world-class customer services. The recognition as the strongest brand is a great motivation for the efforts of the brand's staff members who worked tirelessly to ensure guest delight. The spirit of offering exceptional customer services and resilience displayed by Taj, makes it one of the most loved brands as well as a great representation of the Indian hospitality industry internationally." said MP Bezbaruah, Secretary General, Hotel Association of India (HAI). Renowned for its world-class customer services, the Taj Group of Hotels is a luxury hotel chain with 115 plus years of legacy that spreads across businesses and its patrons. The company has been known to change the face of hospitality in India by ushering leadership in the sector. Taj has been a custodian of India’s heritage and culture by offering a first-hand experience of India’s diversity to global citizens. The company has been witnessing the glorious history of the Indian hospitality sector and is endowed with the tremendous multiplicities of Indian traditions and art. Today, the hotel chain is known for its continuous and transformative contributions for making India one of the most preferred and revered travel destinations for tourists.

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