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The Landmark & Status Hospitality Group is bringing to market Chase

Friday, July 9, 2021, 14:00 Hrs  [IST]
HBI Staff | Hyderabad

The Landmark and Status Hospitality Group is bringing to market Chase. A banquet lead follow up system which was developed to improve lead conversion and increase banquet sales for the group’s 35 plus event venues.

After it’s success over the past few months, the group is now extending the services to hotel and banquet owners all over the country.

It allows owners and managers to have improved control over their events business by breaking down day-to-day follow up tasks, analysing occupancy across lean and peak seasons, and filtering through all ongoing, booked, cancelled leads by date, venue, and month.

The employees have to insert follow up date while creating and updating all ongoing guest leads, through which the system gives reminders to ensure that no lead is left unturned.

It came about because the banquet focused softwares on the market are too complex to begin with - the steep learning curve for those products makes it improbable for most venues to take their first step to transition from registers and clumsy excel sheets to a sophisticated system based approach.

Yash Malhotra, Group Director, said, “We are not from the world of technology but that of hospitality. As our business and industry continue to go through the hardships brought about by the pandemic, we created Chase to ensure better control over the opportunity our guests provide us when they walk into any one of our properties. Our intention was to create a system that our employees would understand and pick up in less than 15 minutes, and fortunately we have created just that.”

It aims to enable hotel and banquet owners to take their first leap into a tech-forward future for hospitality.

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