HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

NAO Spirits Forays into Hong Kong as a Part of Its International Expansion

Friday, July 16, 2021, 10:06 Hrs  [IST]
HBI Staff | Hyderabad

NAO Spirits & Beverages, a homegrown company that propelled the Indian gin market into the global gin universe by producing the country’s first craft gin brands, now forays into Hong Kong. The expansion is in line with the company's consistent and steady global expansion planned for their two Gin brands – Greater Than and Hapusa – in 2021. NAO Spirits has partnered with one of Hong Kong’s leading distributors and brand builders, Metabev Group, to build a strong presence in Hong Kong and beyond. Apart from Hong Kong, NAO Spirits has quickly managed to make meaningful inroads in over 15 export countries likeU.K. USA, Italy, Norway, Russia, Sweden, Hungary, Singapore, Taiwan, Thailand

 

As the first craft Gin makers from the country, they have been able to bring to life numerous local stories and flavours which go beyond cultural cliches. They have been able to bring to the global gin consumer authentic Gins that are representative of a modern, quality conscious country like ours.  India has always been the source of the world’s best spices and botanicals – the people behind Nao spirits have been able to finally put those a bottle and take them out to the world.

 

Anand Virmani, Co-founder, Distiller and CEO, NAO Spirits & Beverages said, "Hong Kong is fast becoming the torchbearer of the bar industry for Asia and increasingly gaining prominence globally as well. With some of the best bars in the world operated by some of the most talented people in the industry, HK had long been on our wish list of destinations and all we were waiting for was the right distribution partner which we have now found in Metabev. With them, we hope to bring the first taste of Indian Gins to Hong Kong and beyond."

 

According to Roger Chan, Chairman, Metabev Group, "Growing up in Asia, it’s an honor to partner with NAO Spirits in Hong Kong and across the region.  Hong Kong is a discerning F&B market, and we select our brands very carefully, but arguably more importantly the people behind the brands.  Given the authenticity of the ‘gin & tonic’ originating from India, we want to pay homage to this, along with sharing the beautiful unique balance of botanicals from the Himalayas in Hapusa and Greater Than.  We are humbled to work with the passionate pioneers behind NAO and are proud to further represent world-class Asian products.” 


 

NAO Spirits has recently raised USD 2 million as Series A investment from a boutique VC firm, existing investors, and family offices. NAO Spirits has been growing exponentially since its launch. In FY19, it clocked a turnover of USD 450,000, FY20 witnessed a turnover of USD 1.2 million, and the projected turnover for FY21 is USD 3 million. The success of NAO Spirits can be attributed to it being the first movers in the domain of gin in India. Unique flavour profile along with a strong distribution channel have aided the brand to scale exponentially in India and abroad.



 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Hong Kong Firm Strikes Biggest Single Hotel Deal in Australia for Record AUD530 Million
»  Sula Vineyards Brut Tropicale wins Gold at the International Wine Challenge Awards
»  The Westin Kolkata Rajarhat – Marriott International appoints Mainak Roy as the Director of Sales
»  Rester Hotels & Resorts forays in Mumbai
»  QSR Chain 99 Pancakes Raises INR 6.5 cr To Fuel Expansion
»  Azerbaijan's Shusha hosts First International Culinary Festival
»  Petpooja participates in the 36th edition of AAHAR 2022- The International Food & Hospitality fair
»  Leisure Hotels Group Forays Into Offering Stand-Alone Banquets & Lawns
»  Radisson Resort Pondicherry Bay celebrates the launch of the first International resort in Pondicherry
»  Next-generation snack brand TAALI forays into Indian market
»  Hilton Goa Resort Wins Two Prestigious International Awards for Excellence in Hospitality
»  SALUD Beverages bags 1 Gold And 2 Silver at The London Spirits Competition
»  Marriott International appoints Amitabh Rai as the new Cluster General Manager for The Westin Hyderabad Mindspace & Hyderabad Market.
»  Sakurafresh Wins Multiple Silver and Bronze Medals at London Spirits Competition 2022
»  Sarovar Hotels celebrates its 5 Star Hotel Manjeera Sarovar Premiere & Manjeera International Convention Centre in Rajahmundry
»  Sakurafresh launches the Zero Alcohol Spirits and Liqueurs in India
»  Atmosphere Gears Up For Expansion; Welcomes Senior Industry Veterans
»  India To Resume Scheduled International Flights From March 27
»  Renaissance Bengaluru Race Course Hotel celebrates International Women’s Day
»  Jit Bose elected as a "Fellow of IIHM" and becomes member of the "IIHM International College of Distinguished Fellows"
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES