HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Courtyard by Marriott Nashik: Contributing to Nashik’s rising attractiveness as a MICE destination

Tuesday, September 14, 2021, 18:05 Hrs  [IST]
Asmita Mukherjee | Hyderabad

Asmita Mukherjee | Hyderabad 

Nashik is gaining popularity as a MICE-destination due to its close proximity with Mumbai, Pune and Surat, which makes the city ideal for corporate meetings. Also, being the Wine Capital of India, the city has evolved into a better destination over the years have added more attractions, tourist hotspots, and activities to do.

Courtyard by Marriott Nashik is the first international hotel to make its mark in the Wine Capital of India. Due to the growing popularity of the MICE segment in the city, the hotel is now targeting the MICE business. Amol More, Hotel Manager, Courtyard by Marriott Nashik informed that the hotel is centrally located at a travelling distance of about 3-4 hours, from two of the busiest metropolitan hubs i.e. Mumbai and Pune. Nashik also houses the top 5 Major MIDCs which are located just a 15-minute drive from the hotel, making the property attractive to business travellers. Also, the constant rise of corporate business in the city makes it an ideal place for corporate meetings and incentives.

According to More, proximity to the local office/site, connectivity from the host city to the destination, food and beverage options, and tourist hot spots for incentive travel have been some of the main deciding factors for MICE business over the years. “However in recent times, hygiene and safety have become immensely significant factors, as well. With the evolving lifestyle guests, often want to experience luxury gateways and classy retreats beyond metros,” More added.

He added that limited options to travel abroad have exposed many interesting domestic set-ups and curated experiences for MICE gateways. Also, price sensitivity post-Covid has become an important factor, where every hotel is trying to come up with tailor-made offers to incentivize great meeting destinations.

Due to the deadly pandemic, MICE had stopped picking up last year, but according to More, this year MICE events have already begun on a smaller scale in Nashik. He informed, “With increased vaccination drives all over and more showcases towards the hygiene level at the hotel, the pace has increased significantly since August. There is also a pent up requirement from corporates over the last year which is driving healthy demand for meeting spaces in Nashik.”

MICE as a segment is huge, and as the number of guests would be more, their demands would also be more. To accommodate those demands, many hotels offer customised packages for their MICE guests. Speaking about the reasons behind MICE guests choosing Courtyard by Marriott Nashik, More said, “The hotel has already received much appreciation for curating memorable experiences for our guests. We are constantly providing experiences with great value adds to groups, upgrades, a variety of food and beverage offerings, up to date audio-visual facilities for conferences, bundled with room and banquet packages. We are on a constant lookout to bring out the true essence of Nashik by curating tailor-made occasions with secret wine trails and unique experiences.”

Elaborating on the various advantages offered to MICE guests at the hotel, More stated, “Our hotel is the only hotel currently located in the heart of the city in Nashik. With multiple foods and beverage options of international calibre, there is always an opportunity to spark creativity when you book your business event in our soundproof state of the art meeting rooms.
The banquet area and the pre-function space are well spread to ensure the comfort of space while maintaining social distancing. Advanced audiovisual equipment for larger conferences also ensures smooth operations and effortless presentation to meeting participants. Reenergized open-air meeting venues which allow meeting attendees a great environment of Nashik, are also one of the interesting features of the hotel.”

For hoteliers, MICE was always an attractive segment. More informed us about the importance of the MICE segment for Courtyard by Marriott Nashik by saying, “MICE contributes a large extent in driving occupancy in the hotel. It also acts as a great platform to be visible to guests who are on the lookout for evolving lifestyles. As a new hotel, we have hosted many events which became a great source of referral marketing. The loyalty of the brand and tailor-made services offered by the hotel’s event experts have inspired guests and given us new business opportunities even in a restricted environment of the pandemic, where we were able to ensure memorable experiences following all the government norms”.

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Radisson Blu Hotel & Spa, Nashik appoints Laltlanpari Varte as Director of Spa & Wellness
»  Marriott International Plans to Expand Footprint in South Asia with 22 New Signings in the Past 18 Months
»  Noida welcomes first luxury retail & BYOB destination 'The Weekend'
»  Leisure Hotels Group Offers 20 Exquisite Destination Wedding Venues In The Himalayas
»  Radisson Blu Hotel & Spa, Nashik announces Anirban Dasgupta as Executive Chef
»  Courtyard by Marriott Nashik: Contributing to Nashik’s rising attractiveness as a MICE destination
»  The Luxury Collection, part of Marriott International announces third collaboration with Margherita Maccapani Missoni
»  Radisson Blu Hotel & Spa, Nashik appoints Julien Lloyd as Hotel Manager
»  Fairfield by Marriott Expands in India with the Opening of Fairfield by Marriott Goa Benaulim
»  Aloft Bengaluru Cessna Business Park announces new offers for Marriott Work and Play Staycation
»  JW Marriott Kolkata unveils JW Bakery in Kolkata
»  Marriott International introduces 40 varieties of biryanis to celebrate Independence Day
»  Hurrem’s announces entry into city’s luxury hospitality sector via a partnership with JW Marriott Mumbai Juhu
»  Marriott International Signs Agreement with International Himalaya Hospitality and Hotel Pvt Ltd to Debut its Playful Moxy Brand in Kathmandu, Nepal
»  62% increase in demand for destination weddings: WeddingWire India Report
»  JW Marriott Kolkata appoints Bhaskar Chakraborty as Executive Pastry Chef
»  Renaissance Mumbai Convention Centre Hotel & Lakeside Chalet, Mumbai Marriott Executive Apartments appoints Aparna Banerjee
»  Indian operations are hurting but we will continue to invest: Marriott International
»  Marriott International to introduce The Courtyard By Marriott brand to Sri Lanka
»  Marriott hotels across India are now offering a ‘Mood Diet’
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd