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Nesterra from the House of Sutlej sweeps the décor space with a series of Next-Gen collections

Thursday, September 16, 2021, 11:00 Hrs  [IST]
HBI Staff | Hyderabad

Nesterra is a state-of-the-art premium décor brand that inherits a strong legacy of over 75 years with decades of experience in yarn manufacturing under Sutlej Textiles, the flagship textiles company of the illustrious KK Birla Group. Captivating the world of décor with its indulgent rich color palettes, contemporary and transitional designs of soft furnishings solutions from upholstery to drapery and delivering fibre to fabric closer to home for the modern-day consumer, the brand has unveiled a series of new-age collections – Bling and Glamour; Everyday Luxe; Deep Secrets; Valley of Flowers; Breeze: The Curtain Bible; BodyCloth: The Upholstery Bible, Better Earth, Silken Roots and Global Traveller, Colonial Melange. 

Inspired from an amalgamation of nest (home) and terra (earth), Nesterra provides designs inspired by different personalities, driven with experiences and stories and spun in color to ‘feature you’ in your décor. The brand also brings to life its very own and never seen before ‘trims’ that add character to its designs making it more distinctive and elegant in your space. 

As we continue spending more time at home, the various spaces from our work stations to hangout spots have become an extension of our personality. Looking towards solutions that are representative of one’s character, Nesterra aims to address this increasing demand in the market with its products and services. 

 

Speaking about brand’s launch, Mr. Updeep Singh Chatrath, President and CEO - Sutlej Textiles and Industries Ltd. said, “Sutlej Textiles has always been one of the foremost players in the B2B textiles business. As the consumer behavior continues to shift with new emerging trends, the new consumer values the purpose and the experiences that a brand provides. Hence, keeping the consumer at its core, the company completely transformed itself foraying into the B2C market with its new premium home furnishings brand in the upholstery and drapery segment – ‘Nesterra’, a brand that focuses on bringing the experience of world class and premium décor collection.” 

 

Smita Joshi, VP Home Textiles and Design Expert, Nesterra further added, “Nesterra’s new collection is representative of a world where fabric, texture, colors and designs come together drawing experiences from across the globe to tell your story into these collections. We believe that your home should be a reflection of your personal style hence in terms of creativity and designs, the new collection expresses ‘featuring you’ through unique concepts in designs and illustrations. It gives each collection a very distinct state-of-the-art designs inspired by human experiences/personalities, nature, and things around you”. 

 

Committed to sourcing responsibly and contributing to the #MakeInIndia movement, Nesterra is also making a conscious effort in bringing on board Indian artisans delivering high-quality designs and fabrics that match up to high-end international labels. 

 

With an aim to provide soft furnishing solutions specially curated for the consumers, the brand is launching its diverse collection that will be available for homemakers across exclusive dealerships in retail stores throughout Tier I and Tier II cities further expanding to Tier III markets in the near future. 

 
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