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Hansgrohe India showcases its innovations at Acetech, Mumbai

Thursday, November 25, 2021, 10:59 Hrs  [IST]
HBI Staff | Hyderabad

Hansgrohe India, with its brands AXOR and hansgrohe, impressed visitors with its ground-breaking products & innovative designs at Acetech (Mumbai), Asia’s leading trade for Architecture, Design, Construction materials and Engineering. The event was held between 18-21 Nov, 2021 in Mumbai. Acetech, Mumbai witnessed the confluence of trade visitors, architects, interior designers, builders, developers, and many other stakeholders who witnessed new products by Hansgrohe.


Dr. Jurgen Morhard (Honourable Consul General of the Federal Republic of Germany), Gaurav Malhotra (Managing Director, Hansgrohe India) and architect Reza Kabul inaugurated the Hansgrohe India stall during a launch event. The stall inauguration event witnessed presence of more than 30 architects from India including architects Anu and Prashant Chauhan of ZERO9. The launch event in collaboration with ZERO9 had water as its central theme and both the architects presented their creation – Tunnel of thoughts – an artwork inspired by water.


The highly successful event saw Hansgrohe’s pristine products displayed in a newly designed and more than 2,000 square feet large booth designed by celebrated architect Reza Kabul. The booth was designed on Hansgrohe’s distinctive themes including ‘water experience’ and ‘meet the beauty of water’. The event held a special place for Hansgrohe India since this was the first time its latest products were displayed in a real setting post the global digital launch in March 2021.


At the event, AXOR unveiled the most luxurious and minimalistic bathroom collection in its history, including AXOR One, designed together with Barber & Osgerby and AXOR Citterio, designed with Antonio Citterio. A wide array of AXOR faucets from several collections were also a part of the display. Hansgrohe brand offered its latest innovations launched during Aqua Days in March 2021, including Finoris and Vivenis faucet ranges, WallStoris, AddStoris, and XtraStoris. hansgrohe’s latest drain solutions - RainDrain, children’s shower Jocolino, pet owners’ love DogShower  and the most popular Rainfinity shower with new surface designs were also up for viewing for the first time.


“We have reliably and consistently earned a reputation as industry drivers in innovation, design, quality, and sustainability with our strong brands AXOR and hansgrohe”, said Gaurav Malhotra, Managing Director, Hansgrohe India. “At Acetech, Mumbai, we continue to do justice to this and present path-breaking innovations,” he adds. “After a long journey of pure digital presence, it’s a joyous milestone of presenting our products in a real-time setting. We are glad to understand our customer sentiments and design requirements face to face, and we look forward to more such events.”


Hansgrohe has been riding a wave of consistent innovation and has launched numerous new offerings in the bath and kitchen space. The company’s evolution is being championed by technology, as evidenced by its latest offerings including Vivenis, Finoris, AXOR One bathroom collection, and much more. Existing technologies such as PowderRain, CoolContact, and Select add to the unwavering customer centricity of the brand.


Speaking on the event, Abhijeet Sonar, Marketing Head, Hansgrohe India, said, "For me it's about manifesting the organization's vison of showcasing & highlighting the products in the right way into reality and delivering to the consumers an intimate brand experience." He added, “Hansgrohe has been committed to innovating life with water. We are glad to associate with Ar Reza Kabul who designed this exhibit which is inspired by water.”


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