HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack
NEWSTRACK

Roca bets big on customer experience; inaugurates display studio in Hyderabad

Tuesday, March 8, 2022, 15:00 Hrs  [IST]
HBI Staff | Hyderabad

Roca Bathroom Products Pvt Ltd. (RBPPL), India’s leading manufacturer of bathroom products also being a multi-national, based out of Spain, has inaugurated a brand-new Roca display studio in the ‘City of Pearls’ – Hyderabad, to capitalize on the ever-growing brand ecosystem of the state. The company is focused on strengthening brand’s presence in one of the Southern India’s most prolific markets -Telangana and the exclusive brand studio launch is a step in that direction. Mr. K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. inaugurated the studio in the presence of prominent architects, interior designers, trade partners, and developers. 
 
Located at Kavuri Hills, Serilingampally and spread across an area of 6000 sq. ft., this would be company’s 8th display studio in country after Delhi NCR, Mumbai, Kochi, Lucknow, Chandigarh, Chennai and Bangalore. With an aim of being a one-stop solution for all bathroom needs, the display studio will showcase a wide array of bath fixtures by two leading power brands of RBPPL – Roca, World’s No.1 Sanitaryware brand, and Parryware, India’s leading and trusted bathroom brand. The studio has been designed to provide a customer access to complete information about the products and their functionality.  Product videos and a dedicated studio manager will also be present to provide a complete walk through and expert guidance as customers make their selections. 
 
Commenting on the inauguration of the display studio, Mr.K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said, “It gives us great pleasure to announce the launch of our new display studio in one of the leading hubs for international brands in India. Hyderabad has always been a very important market for us and has played a major role in the growth of our brand. The display studio that we inaugurated today is our way of showing the kind of bullishness we witness in Hyderabad. The store will be open to all customers, architects’, designers, and our trade partners. It will showcase the finest collections from World’s No. 1 brand Roca’s futuristic products and intelligent devices. Additionally, the studio will also showcase premium designs from Parryware brand.” 
 
The display studio will have an array of products and offerings including faucets, bathtubs, basins, WCs, showers, kitchen sinks, and bathroom furniture among others. It will act as an experience center for architects, dealer partners, designers, and customers. This display studio will also have training sessions for channel partners and plumbing contractors. Given the affluent living standard and increased spending capacity, consumers in this region have a higher preference for premium bathroom products that prioritize technology and functionality.
 
Specialty of this unique display showroom is the live area of ROCA wellness products (including bathtubs) and showers which can be seen live providing a super luxury customer experience.  This Hyderabad display studio is also equipped with state of the art technician training center, where the flow of water can be seen as it goes through the pipe lines, which will give a unique learning experience to all our Plumbing technicians and dealer partners. ROCA being the largest bathroom manufactures in the world, believes in fit of the right products to the customers and helps the customers in selection products clearly based on their needs.
Roca currently has a significant footprint of about 200 retail outlets in India. The market leader Parryware from the brand’s offerings have a presence of over 1000 dealer outlets and 23000+ retailers across the country.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Axis Bank partners with EazyDiner to launch Dining Delights - a premium dining experience
»  Novotel Hyderabad Convention Centre hosts the healthful choices Cook-off by Celebrity Nutritionist Sridevi Jasti
»  Novotel Hyderabad Convention Centre hosts “CARTOGRAOHIER L'INDE” exhibition
»  Betting big on business travel, OYO adds more than 1,250 corporate clients since March 2022
»  Novotel Hyderabad Convention Centre hosts the Culinary Carnival 2022 – Hyderabad
»  InterContinental Chennai Mahabalipuram Resort appoints Nelson Gomes as Marketing and Experience Manager
»  Hilton continues to expand its presence in India with the signing of Hilton Hyderabad Resort & Spa
»  7 Apple Hotels & Resorts Brings Hospitality Experience To The Business Capital of India
»  Hotel Mercure Hyderabad KCP, Banjara hills launches Terrace, A Roof Top Bar & Restaurant
»  Big Bang Food Tech acquires Puran Singh Ka Mashoor Vishal Dhaba
»  The Macallan Collaborates with Michelin Star Chef Vineet Bhatia to curate a 12-course bespoke culinary pairing experience
»  Dum Pukht kitchen, ‘Art of Dum’ brings its slow-cooked delicacies to Hyderabad
»  Marriott International appoints Amitabh Rai as the new Cluster General Manager for The Westin Hyderabad Mindspace & Hyderabad Market.
»  Food brand aggregator Big Bang Food Tech raises seed round led by Artha Venture Fund; acquires 34 Chowringhee Lane
»  Roca bets big on customer experience; inaugurates display studio in Hyderabad
»  Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre elevates Varun Mehrotra as Director, Sales & Marketing
»  Sheraton Grand Pune Bund Garden Hotel offers Sunday Brunch - Riwayat-e-Hyderabad
»  NRAI launches Hyderabad Chapter
»  Taco Bell collaborates with Microsoft’s Xbox to provide consumers new experience
»  Novotel Hyderabad Convention Centre ushers in the Festive Season with the Christmas Tree Lighting Ceremony
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES