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SALUD Beverages bags 1 Gold And 2 Silver at The London Spirits Competition

Monday, April 11, 2022, 19:57 Hrs  [IST]
HBI Staff | Hyderabad

Urban lifestyle brand Salud Beverages made its mark on the world's stage with all 3 of its entries into the prestigious London Spirits Competition coming away with medals. Salud G&T 2.0 Lavender won Gold, while Salud G&T 2.0 Cucumber and Salud Sonic walked away with Silver.


This is the first and only time ever for an Indian ready-to-drink brand to win an award on a global platform like the London Spirits Competition.


"This is a real honour, and validates our belief that we have had from the start that our offerings are world-class", said Founder Ajay Shetty.


"The crafting and refining of each Salud gin refresher was done keeping an eclectic modern global palate in mind, while being an ode to the new Indian consumer whose tastes increasingly align with their world counterparts.

These awards are a reaffirmation of our efforts to create spirits that uncomplicate the drinking experience and have universal appeal." Adds Master Blender, Sid Kumar.


What makes the London Spirits Competition stand apart from other competitions is it awards spirits for their overall appeal to the drinking audience. Where other competitions focused solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides.



They believe that this golden triangle makes spirits more accessible and popular, and they want to laud this. The judging panel of 2022 was drawn from leading spirits industry leaders and experts.


Salud was the top performer at the competition amongst completely homegrown Indian brands, cementing its reputation as the go-to for uncomplicated ready-to-drink high-quality offerings.

 
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