HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > NewsTrack

Bira 91 targets to be India’s First Net Zero Beer Company by 2025

Friday, April 22, 2022, 11:46 Hrs  [IST]
HBI Staff | Hyderabad

Bira 91, India’s fastest-growing beer brand, on the occasion of Earth Day 2022, announced ‘Mission To Zero’, its ambition to become India’s first Net Zero beer company by 2025. More than seven pints of Bira 91 are enjoyed every second and as the company scales up, Bira 91 aims to brew not only the most flavorful beers on the planet, but also the greenest beers for the planet. The company is doubling down on its sustainability efforts with initiatives that will help create real, measurable impact. By 2025, every Bira 91 brewery will have zero carbon emissions.

Description automatically generatedCommenting on Mission to Zero, Ankur Jain, Founder and CEO, Bira 91, said, “Today’s consumers do not only want to drink flavorful beers, but also want to make better choices for the community and the planet. We know that we make the most flavorful beers in the world, and now we want to make the greenest beers for the planet too. We are investing in our manufacturing and supply chain to ensure that our breweries reach zero carbon emissions by 2025 – 5 years ahead of other global beers makers. We believe that carbon emissions are the greatest challenge being faced by this generation and our hopeful that our Mission To Zero will spark a revolution- one in which every beer made in the country is Carbon neutral.”


Last year, Kirin Holdings invested in B9 beverages for a minority stake. Subsequently both the companies partnered to form B9 - Kirin Centre for Sustainable Growth, focused on environment sustainability and other business synergies. As a result, the centre kicked off its Net Zero project last year to create an aggressive roadmap to become carbon neutral by 2025, nearly 5 years ahead of other global beer makers.


Sharing his perspective, Hiromasa Honda, Managing Director, Kirin Holdings Singapore, said, “A key pillar of Kirin’s philosophy is ‘Creating Shared Value’ (CSV). As part of this focus, the Kirin group strives to create social and economic value together with all of its stakeholders and work to grow sustainably with society. Kirin has identified the environment as one of its four key CSV issues. We are glad to share our expertise and support Bira 91’s commitment to become carbon neutral so early in its lifecycle. Team Kirin shares Bira 91’s ambition towards being India’s first Net Zero beer company and will continuously engage in various initiatives that can help them reach this goal.”

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  Sindhorn Midtown Hotel Bangkok opens as the first Vignette Collection hotel in Asia
»  Hotelogix enables India's Amritara Hotels and Resorts to manage group operations with centralised control
»  HVS ANAROCK to Host India’s Largest Conference & Awards in March 2023
»  Chalet Hotels ranks 4th on India’s Great Mid-Sized Workplaces 2022
»  JW Marriott Bengaluru re-launches the Bengaluru Baking Company
»  Moët Hennessy India in collaboration with The Soul Company & Dram Attic brings Hanky Panky
»  HVS ANAROCK to Organize India's Largest Hospitality Conference & Awards Event in March 2023
»  Alain Ducasse, founder of École Ducasse visits India to inaugurate the first École Ducasse campus in the country
»  India’s first ever Sparkling Fruit wine - Fruzzanté, launches in Delhi and Arunachal Pradesh
»  Varanasi in East, Shirdi in West, Amritsar in North, Tirupati in South are India’s top spiritual-travel destinations: OYO's Treasure Trove of Cultural
»  Gloria Jean’s Coffee Re-enters India with its first outlet in Bangalore
»  Taj Ranked As India’s Strongest Brand For The Second Time
»  Pizza Pro, Ooni pizza oven distributors for India, opens its first flagship store in New Delhi
»  We expect to be a top 3 pizza brand in India by 2025: Mahesh Reddy, CEO India, GOPIZZA
»  Mistakes one should avoid while setting up a beer brand in India
»  Mistakes one should avoid while setting up a beer brand in India
»  IHCL announces Ahvaan 2025
»  Lexicon Institute of Hotel Management signs an MOU with Davidoff Cigars to create India’s first Certification on Cigars
»  IHCL announces the first Ginger hotel in Agra
»  Azerbaijan's Shusha hosts First International Culinary Festival
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd