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Taco Bell invites patrons to swap meals for its Tacos

Tuesday, May 10, 2022, 16:35 Hrs  [IST]
HBI Staff | Hyderabad

Taco Bell is inviting fans to swap any ideas of a sad lunch for a Taco Bell taco. By finding the nearest Taco Bell and visiting during lunch hours, consumers can redeem a Crunchy Taco starting on 16th May to 20th May by dine-in or take away from 12:00 pm to 2:00 pm. The Crunchy Taco is a signature product available in vegetarian and non-vegetarian variants, served with chef recommended Pinto Beans & Spicy Ranch Sauce.


Talking about the campaign, Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Over the years, Taco Bell has created a distinct identity amongst the Indian audience and today, we have a loyal community of taco-lovers across the country. With the Taco Swap campaign, we aim to deepen consumer engagement and encourage consumers to swap their meal for a free taco during the lunch hours. We believe that this campaign will help us induce trials for our Mexican-inspired delicacies and make way into the consumers’ hearts, one taco at a time.”



Taco Swap is the continuation of Taco Bell’s first global marketing campaign, ‘#ISEEATACO’ that began with Taco Moon in May 2021. Taco Bell invites consumers to continue to see tacos everywhere. During this time, boring, plain meals won’t stand a chance and can easily be “traded” for Taco Bell’s flavorful tacos.


Taco Swap giveaways will take place in 25+ markets, at participating restaurants for a limited time.


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