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Mr. Jerry’s, ready-to-serve cocktail plans to launch in West Bengal, Pondicherry, and Telangana

Tuesday, May 17, 2022, 15:38 Hrs  [IST]
HBI Staff | Hyderabad

MR. JERRY’S is India’s first commercially available, ready-to-serve cocktail range, crafted to perfection and an essential for the cocktail enthusiast to enjoy in the comfort of their own homes. MR. JERRY’S was developed and launched in December 2020 by Mrinal Manu and Rincy Varghese of Blue Ocean Beverages and is led by the beverage mavericks Arijit Bose and Pankaj Balachandran. The different cocktails suit every palette and can be a part of all entertainment scenarios. Great ingredients and recipes are perfected by well-seasoned and globally known bartenders and mixologists.

 

Gathering of ingredients and the hassle of looking for bartenders, to enjoy a good drink with family and friends at parties was a problem yet to be addressed. The lockdown highlighted the need more, for a cocktail solution that was complete and required very little preparation. The answer was obvious, an ideal solution for cocktail cravings at home, without having to cut corners or settling for a ‘not so well made’ cocktail. All one has to do is follow some really basic instructions like using cola or soda, or simply pouring over ice.

 

Devoid of added colors, flavors, or preservatives; MR. JERRY wants to craft cocktails that offer a bar-like experience anywhere in the World. MR. JERRY’S is available in Goa, Mumbai, and Bangalore and is now set to launch in Delhi. By the end of 2022, they plan to launch in West Bengal, Pondicherry, and Telangana and project to achieve a turnover of 5.5 crores in 2022-23.

 

Arijit Bose and Pankaj Balachandran, two of the most recognized people in the Indian bartending and beverages space, helped curate and develop MR. JERRY’S Cocktail variants. On the other hand, Mrinal and Rincy’s experience at Blue Ocean Beverages Pvt. Ltd which has a history in bottling and access to distribution across India enabled a quick launch despite the complicated liquor laws and registration process.

 
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