According to a Boston Analytics report, the majority of Indian consumers (75 per cent) still consume non-alcoholic store-bought beverages ‘less than once a day’, highlighting a large untapped market opportunity, particularly in the carbonated drinks and juice or juice-based categories (estimated to be worth USD 1.5 billion and USD 25 billion respectively). The estimation is made in a Boston Analytics report on ‘Beverage Market in India’ offered by Research and Markets.
The report, which is just hot off the print, investigates the large untapped market potential for store-bought non-alcoholic beverages, in particular carbonated beverages, juice-based drinks and energy or sports drinks among urban/suburban consumers in India.
Approximately 120 billion litres of beverages are consumed by Indians every year, but only five per cent represents store-bought packaged beverages. In order to increase consumption and penetration of such beverages, manufacturers will have to address the two primary reasons why some Indians abstain entirely, |