Amfora introduces Oz Wine Bars in India

Amfora Wine and Foods Pvt Ltd has introduced Oz Wine Bars in India. The company will sell the machines to premium restaurants and hotels in the country. The imported wine machines act as preservation systems for uncorked wines for a period of 21 days. The company is supplying the first machine to Lodhi Garden Restaurant in Delhi by mid July 2009. Speaking about the product to Hospitality Biz, Isheeta Gupta, General Manager, Amfora Wine & Foods states, “The product will help our partners to double their wine sales in the first year itself. The restaurants and bars already using the machines have seen wine sales jump by 500 to 900 per cent.”

The company recently added the first domestic wine brand to its portfolio. It has entered into an exclusivity agreement with D'Ori Winery Pvt Ltd to market and distribute its wines under the Chateau d'Ori label in the north Indian markets. Presently, Amfora has started marketing the product in India and expects to start distribution soon. “We will conduct consumer tasting sessions. The marketing initiatives taken will have a focused approach,” informs Isheeta Gupta