(IHR), an online travel agency and travel community site has tied-up with Jammu and Kashmir Tourism Development Corporation (JKTDC), a Government of Jammu & Kashmir-owned enterprise, to sell its entire range of properties online.
IHR will book all the properties of JKTDC and these include the tourist establishments, bungalows, huts, cottages and hotels spread across the state including various tourist destinations like Katra, Jammu, Patnitop and Srinagar. Gradually there are plans by IHR to include emerging tourist destinations like Dodhpathari, Gurez and Bungus as and when they are developed. There are also plans to promote the state by putting a series of informative travel guides, tourist circuits, engaging itineraries for budget travellers on IHR website.
Ankit Rastogi, Business Head and Co-founder, IHR said, “Since its nascent days IHR has endeavoured to be at the forefront of providing value to its clients. IHR’s government affiliations have already included Uttar Pradesh Tourism Development Corporation (UPSTDC) and Karnataka State Tourism Development Corporation (KSTDC) and now to top it all there is JKTDC as our new partner.”
Rastogi said, “This tie-up is a step towards making ‘Brand Kashmir,’ as envisaged by the state, more accessible to the general public. The good part is that the state government is proactive in trying to make this happen quickly.” He said, “We are already catering to a large number of pilgrims who visit Vaishno Devi shrine and also undertake the Amarnath Yatra during season. With J&K opening up to the tremendous scope of adventure sports along with its repertoire of traditional travel options, we see a huge influx of tourists in the state in the coming days.”