Mumbai-based wine producer, Mercury Winery Pvt Ltd (MWPL), with an aim to expand its international operations, recently forayed into the Italian market for sales and distributions of its wines. The company launched two varietals — Shiraz and Sauvignon, which will be available at the Indian restaurants in Italy. Besides, the company has rolled out wine varietals in China. Apparently, Mercury Winery is the first domestic producer to foray into China. Plans are afoot to launch in the US market by the end of November 2009. In the future there are plans to foray into Canada.
Besides, MWPL has plans to expand its presence in the domestic market. It will launch its portfolio of wines in Andhra Pradesh, West Bengal, Rajasthan and Tamil Nadu by end of November 2009. The company does not plan to outsource its countrywide sales, distribution and marketing efforts. It is developing its own sales teams in the states.
Early this year, MWPL planned to add sparkling wine to its portfolio. However, the plan was deferred due to the economic meltdown. |