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COVER STORY

Vilas Pawar - CEO, Choice Hotels

Thursday, January 7, 2010, 15:00 Hrs  [IST]

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“The Indian hotel industry segment is poised for a fantastic growth at a rate of 8.8 per cent between 2007 and 2016. As a mid-market hotel chain, we see enormous opportunity for growth in this segment with the surge in business as well as leisure travellers in the country. One will see the domestic market expanding as people prefer holidays at various destinations within India. Growing business travel, increased road travel, people allocating surplus money to travel and the emergence of short stay family outings, will develop new vacation patterns in the market. India, with its upward economy, remains an attractive target for international hotel companies. With the up gradation of Indian airports and national highways, travellers will be exploring new places in the country and the outlook for hotel industry will remain positive and will offer the best of services at affordable prices.”

The ‘One to Many’ approach: In the next ten years, we expect to increase Choice Hotels’ presence in India, having presence with different brands in one location offering spectrum of facilities, services and amenities at affordable prices leading to the highest standard of customer satisfaction. Also, we aim to achieve high returns to owners in all the brand segments. In the present context, it is essential to bridge the demand and supply gap of rooms in the country, which is estimated to enlarge further with growing economy. There is a limited pool of qualified and well trained resources, it is important to attract and retain the talented skill to serve the industry. The thrust remains on creating world class infrastructure; maintenance and expansion of roads, rails and airways that connect to the different tourist destinations in the country. The other major challenge is to roll out promising measures and work with the public in creating a healthy environment for all tourists visiting India.

 
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