HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > Cover Story

Patu Keswani - CMD, Lemon Tree Hotels

Friday, January 8, 2010, 10:00 Hrs  [IST]


“I do not have a major view on the growth prospects of international tourist inflow into India as there are several agencies responsible for its increase. It also largely depends on the overall customer experience of the international traveller, which is rarely positive. Hence, while I may not be bullish about the increase in inbound tourism, domestic tourism is bound to grow in the country. Indians today want to stay in hotels rather than with their relatives and demand better product service combination in the hotels they live for the price they pay.”

Aggressive Growth: We plan to operate 19 hotels across 16 cities by 2013 under the Lemon Tree brand. This will increase our room inventory to about 2,700 rooms at the end of the current development phase. The growth strategy is to develop multiple units in the same city until we exhaust the major metro markets. In the next 10 years, we aspire to move to expand our hotel network through the ‘hub-and-spoke’ approach. Hence, while the first phase will see development in Chennai, the second phase may see our brand developing in cities like Coimbatore. As a parallel growth strategy, we aim to increase its presence in the leisure segment and will commission more resorts in Shimla, Alleppey in Kerala, Aurangabad and Goa until 2013. Our mid-market brand Red Fox on the other hand, has a faster scope of growth in the 10-year horizon. In the next two years, we will have about 1,000 rooms in our portfolio with six operational hotels. This brand has the potential to multiply to about 20,000 rooms over the next 10 years.

Price Wars: I expect that more hotel development in the mid-market and economy space will have an effect in the five-star pricing. A wider choice for the consumers will lead to increased transparency in pricing with the traditional five-star chains stepping down leading to a downward movement in prices.

Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
* Name :    
* Email :    
* Message :  
»  The Leela Palaces, Hotels and Resorts voted as the World’s Best Hotel Brand for the second consecutive year by Travel + Leisure USA World’s Best
»  Lords Hotels and Resorts appoints Ravi Kumar - Regional Sales Manager, Hyderabad
»  The Fern Hotels & Resorts partners with VSnapU
»  Sarovar Hotels and Lotus Petal Foundation join hands for World Charity Day
»  Mathur Hospitality Pvt Ltd signs a Non-Exclusive Development Agreement (NEDA) with Wyndham Hotels & Resorts
»  Roseate Hotels & Resorts announces special offers on its fifth anniversary
»  The Leela Palaces, Hotels and Resorts appoints Madhav Sehgal as the General Manager of The Leela Palace Bengaluru
»  The Leela Palaces, Hotels and Resorts announces the opening of The Leela Gandhinagar In Gujarat
»  Le Méridien Hotels & Resorts announces the opening of Le Méridien Maldives Resort & Spa
»  RARE India adds 18 new hotels
»  Oyo to launch self sign-up service for hotels
»  IHG Hotels & Resorts expands footprint in Nepal with a new Holiday Inn Express and Suites signing in Kathmandu
»  Sarovar Hotels signs its second Golden Tulip in Goa
»  Wyndham Hotels & Resorts taps AWS to upgrade global cloud infrastructure
»  The Leela Palaces, Hotels and Resorts announces the appointment of Megha Ajgaonkar as General Manager – Sales
»  The Fern Hotels & Resorts ties up with SpiceJet’s IFE platform SpiceScreen
»  MRS Hotels - Suryagarh Jaisalmer, Narendra Bhawan Bikaner & Mary Budden Estate curated special offers for guests
»  Ministry of Tourism inks MoU with MakeMyTrip and Ibibo to promote self-certified SAATHI hotels
»  Royal Orchid Hotels to acquire balance 50% stake in Cosmos Premises
»  Greater Chennai Corporation keeps tab on hotels as footfall rises
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar

© Copyright 2016 Saffron Synergies Pvt Ltd