HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > F&B Overview > Wines, Liquor
WINES, LIQUOR

Diageo India announces its entry in craft whisky with United’s Epitome Reserve

Monday, June 21, 2021, 10:12 Hrs  [IST]

Liquor major United Spirits Ltd., (USL), owned by British Diageo Plc, has launched United’s Epitome Reserve, India’s first-ever small-batch, artisanal craft, 100% rice whisky. This limited-edition whisky has been launched in an exclusive batch of 2,000 numbered bottles, another first for the country.


Epitome Reserve celebrates the special people who are rooted in our future and leave a lasting impact in our lives, symbolised by the immortality and longevity of a banyan tree. The beautiful golden liquid blend is like no other whisky in India as it’s made of locally-sourced rice from the northern frontiers of Punjab, which then travels over 2,000 kms to be matured in Goa in bourbon casks over 3 years, and then finished in PX Sherry and Cherrywood casks in a 50-year-old warehouse.

A meticulously crafted blend of woody flavours, vibrant characters of rich dried fruits, sweet toffee caramel, vanilla, butterscotch, and rich spicy notes, the liquid is enjoyed neat, on the rocks or with a dash of water. Epitome Reserve is the first-ever whisky that comes with an Indian Master Blender’s signature, a personalised nod to the connoisseurs of true craft.

Commenting on the launch of this all-new liquid, Deepika Warrier, CMO, Diageo India, said, “We are delighted to announce Diageo’s foray into the ‘Craft’ segment with the launch of the limited-edition Epitome Reserve. This launch strengthens our commitment to our premiumisation strategy, riding on brand renovation and innovation. A blend born in India from start to finish, we are confident this limited-edition craft whisky will resonate with our consumers in creating experiences they will cherish.”

Epitome Reserve comes in an exquisite and meticulously handcrafted maple wood pack that brings to life the ethos of the Banyan Tree, with subliminal shades of green and teal, and is meant to be a keepsake. Diageo India, in another first for the industry, honours the crafts-people by carrying the names of makers behind this legendary whisky on the pack.
Available in very select outlets, the Epitome Reserve’s price is available on request.

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  The House of Suntory brings Yamazaki 12 Years Old Whisky
»  Pride Hotel Pune announces Festive offers to indulge in Festive spirits
»  Sarovar Hotels enters Assam with Pushkara Sarovar Portico, Dibrugarh
»  Julieann Fernandez wins the Regional ‘Icons of Whisky’ Award for Scotland
»  A.O.Smith Launches New Zip Digital Tankless Water Heater in Mumbai Market
»  The Rug Republic acquires The Glass Villa Goa, enters the hospitality business with exquisite villas
»  Royal Ranthambore Heritage Collection -Royal Crafted Whisky from the house of Radico Khaitan now available in Mumbai
»  Beam Suntory unveils an exclusive range of luxury spirits for the first time in India
»  Colocal launches its second outlet in Khan Market
»  Accor enters Chandigarh, India, with latest Novotel property
»  Noesis continues to strengthen the Mumbai hotel market by facilitating 300-Rooms Hotel signing with Ramada Plaza by Wyndham next to Mumbai Internation
»  Welldercare enters the Indian market, announces LAAS Retirement Resorts for senior living
»  Sommet Education Enters India With Majority Stake Acquisition in Indian School of Hospitality
»  ‘We plan to penetrate Australia, Canada, United States, and the UK markets’: Eshwar K Vikas, CEO & Co-founder, Mukunda Foods
»  Beam Suntory Launches First Truly International Indian Whisky Oaksmith in North India
»  Ardbeg and Glenmorangie crowned as the best whiskies of 2021 International Whisky Competition
»  NAO Spirits Forays into Hong Kong as a Part of Its International Expansion
»  Dewar's win big at World Whiskies Awards 2021 and the San Francisco World Spirits Competition 2021
»  The Landmark & Status Hospitality Group is bringing to market Chase
»  Beam Suntory’s International Blended Whisky Oaksmith Gold bags global recognition
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES