HospitalityBiz India
Hotels FoodService Operations Ministry Associations Equipment Editorial HR Technology Technology Advisory Board Community
Follow us on Facebook Follow us on Twitter instagram
    Home > Operations > Housekeeping
HOUSEKEEPING

Lenzing Group to promote its ‘TENCEL Home’ brand of specialty textiles to hospitality clients in India

Monday, January 6, 2020, 14:54 Hrs  [IST]
HBI Staff | New Delhi

Lenzing Group announced its plan to bring its ‘TENCEL’ branded fibers for the hospitality industry in India to power the comfort and performance-driven category with environment-friendly materials.


 Lenzing has already been partnering with some of the leading home and furnishing brands and manufacturers in the country like D’décor, Welspun, Trident, Spread Home, etc. It works with some of the major international home décor brands such as Pottery Barn, Quilts, HOME, HEFEL, IKEA and West Elm to name a few.

 ‘TENCEL’ Home fibers are wood-based cellulosic fibers produced under environmentally responsible processes, offer long-lasting natural comfort and pure living environments. TENCEL Home comprises of Lyocell and Modal fibers which are naturally gentle on the skin with an exquisitely soft touch, enhancing quality of sleep and guest experience. The products find their application in all aspects of home – bedsheets, quilts, pillows, towels, carpets and upholstery. These fibers are 100% bio-degradable.

 Commenting on the opportunity in India, Avinash Mane of Lenzing said, “In recent times, the hospitality industry has seen a rising trend towards incorporating eco-friendly products and amenities to achieve sustainable goals as well as their overall brand vision. We aim, to support this vision through ‘TENCEL Home’. Comfort and performance have become two deciding factors by guests to make their hotel experience novel. Guests feel the need to experience homely experience during their travel. Hotels and the hospitality industry have realised these needs and to fulfill them are shifting towards products that deliver this innovative experience. Products created out of TENCEL Lyocell/modal fibers help empower the cotemporary and future requirements of the industry.”

 
Print News Email News Back
Bookmark to Add to NewsvineNewsvine Bookmark with del.icio.usdel.icio.us Digg ItDigg
Add RSS to Add to Google Add to My Yahoo! Subscribe with Bloglines Subscribe
 POST A COMMENT
* Name :    
* Email :    
* Message :  
   
RELATED NEWS
»  Ovolo Hotel Group launches global ‘Plant’d’ initiative
»  Leisure Hotels Group Announces the Opening of Fishermen’s Lodge In Bhimtal
»  Espire Hospitality Group celebrates Founder’s Day 2022
»  Pride Group of Hotels launches 'Pride Biznotel' in Sasan Gir
»  Espire Hospitality Group to introduce a novel luxury boutique resort brand this year
»  Leisure Hotels Group Forays Into Offering Stand-Alone Banquets & Lawns
»  Next-generation snack brand TAALI forays into Indian market
»  The Orchid Group of Hotels launches 'The Orchid Manali'
»  Sayaji Group of Hotels launches ‘Enrise by Sayaji’ Aurangabad
»  Radisson Group to add 148 hotels and resorts by 2025; also plans to launch 'Retreats'
»  Hyatt Centric brand debuts in the Indian capital with Hyatt Centric Janakpuri New Delhi
»  In 2021, Lavazza Group reported revenues of 2.3bln, up 11% on 2020
»  Kings Group Ventures invests in Pune-based WeIdliwale
»  54 Praangan, The Indian Specialty Restaurant at Indore Marriott launches its new menu
»  Bollywood actor Varun Dhawan invests in Curefoods; becomes the face of flagship brand EatFit
»  Lemon Tree Hotels signs a new hotel in Jaipur, Rajasthan, under the brand Keys Lite by Lemon Tree Hotels
»  Pride Group of Hotels launches Pride Biznotel Alkapuri
»  Pride Group of Hotels to unveil newly refurbished Pride Amber Vilas Resort & Convention Centre
»  Food brand aggregator Big Bang Food Tech raises seed round led by Artha Venture Fund; acquires 34 Chowringhee Lane
»  Pride Group of Hotels presents 'Miss Pride 2022'
 
CoverStory
Analysis
 
  The Indian Institute of Architects (IIA) Natcon 2020 virtual event concludes successfully
  Winners of The Park Elle Décor Student Contest felicitated at Indian Design ID 2020
 
weekly
Receive the best of Hospitality content in your mailbox.
Weekly e-Newsletter
Events Calendar




Events
 
 
people
interview
newappoint
expert
© Copyright 2016 Saffron Synergies Pvt Ltd
HOME   |   ABOUT US   |   CONTACT US   |   FEEDBACK   |   DISCLAIMER   |   SITE MAP   |   ARCHIVES