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India Gate launches Quinoa brand in India

Monday, January 8, 2018, 10:00 Hrs  [IST]
HBI Staff | Mumbai

KRBL Ltd’s India Gate has recently launched its Quinoa brand in India thereby expanding its product portfolio.

A type of edible seed, Quinoa can be used as a healthy alternative ingredient in Indian cuisines like- Biryanis, Pulaos, and Upmas, among others.

Speaking at the launch, Ayush Gupta, Marketing Head, India Gate, said, “In the recent years people have shown major leaning towards healthy living and eating. However, despite this leaning, their love for junk food wins hands down that leaves them guilty of gluttony. As a result of this guilt, people started experimenting with healthy alternatives in their junk food. With the objective to Indianise the junk food concept we introduced India Gate Quinoa to suit the Indian taste buds.  We aim to maintain the authenticity of the Indian food palette keeping the flavour intact. Hence we believe India Gate Quinoa will prove to be a preferred option among the buyers. Keeping up with this evolution, Quinoa is the perfect solution for all health, palate and lifestyle needs.” 

 
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